Have you ever heard the phrase “Content is king”? That’s it! Because it is totally true.
When building a business or trying to create a community, there should be a balance between what you are selling and what you are giving to the potential client.
It should be 80% content and 20% service promotion.
People like freebies, tips, eBooks, discounts or really anything that is free and provides value. This will attract them and make them to “return the favor” in the future.
Nobody is going to learn about your product until you teach them about it. Let’s admit it, whether you have a small business or your run a large company, you need to spend some money on the marketing campaigns.
But the mediums of marketing have been evolving. Banners, hoardings, ads, door-to-door sales were among main types of marketing campaigns in earlier days. Now with the internet, we have stepped into the world of content marketing.
If you are still not doing it, you are falling behind your competition.
Here are 5 reasons why you should invest in great content for your business.
It is effective
You can’t get away from marketing. So why not invest in something fruitful for your business?
Producing content is a lot cheaper than creating newspaper and TV ads.
On one hand, traditional marketing campaigns are directed to entire channels and on the other hand, content marketing is more focused and directed towards small groups.
It could be as niche as you wish.
Nowadays, before selling something to a potential customer, you should get to know them and allow them to get to know you.
Customers are more likely to buy from a brand that cares for them in return. People, nowadays, get a majority of their information from the internet.
Providing people with fun, engaging, and informative content will reward you with their trust. Companies that are transparent with their customer take most of the profit in the market.
Your competition is probably doing it too
Content marketing is not a new idea. Most company websites today will have a blog. But not everyone does it right. Keeping up with a blog with engaging content is a challenge. Try pairing it at the same with a newsletter that informs loyal customers to come back and look at the blog updates.You can always hire someone who specializes in doing content marketing while you sort out other aspects of your business.
It has a compounding effect with SEO
A blog will be in existence as long you leave it up. The same is true for other forms of traditional marketing methods. How many advertising commercials do you remember seeing last year on TV?
Older posts are the ones that attract most of the traffic. An evergreen content will remain on the internet on the forever, always helping or entertaining people.
Blog posts will remain in the cyberspace forever, popping up again and again when someone searches for something related.
It is lower-risk
You can’t tell how many people might read your ad in a newspaper. The best thing about content marketing online is the ability to analyze and track data. You can track how many visitors your content has attracted everyday! You have the ability to change and modify the content based on the audience response. Content marketing is usually more affordable than traditional marketing.
Are you using content marketing for your business? If not, you should start now.