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Dr Rissy's Writing & Marketing

BEING A “FASTER” COPYWRITER

BEING A “FASTER” COPYWRITER

BEING A “FASTER” COPYWRITER

I don’t think there is a way for copywriters to deliver work faster. Everything they write takes a different amount of time to draft, depending on the topic. For that reason alone, I always say that the best copywriters have the ability to adapt to diverse situations. You may have heard me talk about the power of adaptability more than a couple of times; however, I can’t stress enough how important this quality is. But why? 

The answer is simple – if you are working with a variety of companies, not all of them will offer the same products and services. Writing for as many different clients as possible will let you build the skills you need to create an acceptable product. It is only then that your copywriting will occur at a “faster” rate. 

Additionally, you should use some tricks of the trade to speed up the writing process further. Sometimes templates can become your best friends! Templates will allow you to plug in similarly relevant pieces of information for different types of clients. You will save a lot of time as a result. 

A template should be a personal product. When you start to realize what works for every situation, it is okay to try and duplicate those results as you see them in the text. However, there is a caveat to using templates – your personal choices for SEO keywords or writing style might not work for everybody. In these situations, you should try something different. Who knows – you may be able to create a new template for similar clients!

If you notice that you take too long doing your copywriting jobs, try to set a personal deadline that arrives before the client’s. Copywriters tend to be too harsh when editing their own work. It is extremely easy for a writer to discover something that makes them feel less than comfortable with the final results. This causes indecision, which can slow down overall productivity.

Your own personal deadlines force yourself to deliver your writing faster. Even if you know the draft is not perfect, you would be surprised how clients respond to what you submit, especially when it’s submitted early. Clients like to collaborate with their writers when given a chance, as it shows that there is a mutual desire to build a rapport. Therefore, greater confidence in your abilities can be achieved through something as simple as this! 

Try out these tips and you will see how your writing improves at a rate that you never would have expected!

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