One of the most important aspects of being a marketing professional is organizing yourself and planning your content on time. Sometimes, the marketing world can get hectic, and we must always have content planned out in advance that we can rely on when things are all over the place.
We have always said that one of the qualities of a good marketer is to know how to manage and organize their time.
According to Social Pilot, “63% of businesses don’t have a documented strategy, which means they resort to an ad-lib approach and come up with the topics they will cover on the fly.” This translates to more than half of all businesses that are, simply put, not managing their social media posts correctly.
Whether you are a Mom and Pop shop or a Fortune 500 company, you need a social media calendar to plan and schedule your content. This will give you a place to visualize your brand and achieve your goals in a much more organized way. There are multiple benefits of organizing your marketing strategy in advance.
It Gives Your Brand Consistency
Your online presences will feel more consistent when you plan your content ahead of time. You can transmit a consistent message to your audience across diverse channels by being able to see it all in one location. Whether you are planning content for your social media channels or a weekly blog article, creating a cohesive schedule will allow you to have the same branded voice across the board.
It Makes Having Consistent Content Easier
One of the things we love about content planning is that we can create our monthly posts over the course of a couple of days and then it simply becomes a job of monitoring the content and making sure it performs well. When you have a calendar, long gone are the days of having a looming fear of what you are going to post about that day. All major online algorithms favor consistent content, so creating a calendar ahead of time will also position you to enjoy higher engagement and reach numbers. You can also use this additional time to study the posts that performed better than the rest and determine what the differentiating factor or pattern may have been.
Your Brand Will Stay Visible
Piggybacking off the previous point, audiences value consistency in their programming. Whether it is a TV show that is on at the same time every single week or your brand’s content, they will come to expect hearing from you at a certain time. Through the use of a content calendar, you will be able to post much more consistently, leading to a more engaged audience.
Remember, it’s a two-way street. Don’t forget to engage back with your audience by answering their comments, reaching out to concerns, and making them feel heard. The most successful brands are ones that people feel a certain connection to, and engaging with your audience on a consistent basis is a great way to garner that.
At. Dr. Rissy’s Writing & Marketing, we work with multiple clients, and impeccable time-management skills are crucial to ensure that all of them are happy. After all, our priority is to make their businesses succeed and grow. Schedule a call with us today, and we will go over your current systems and find out where our services can help you improve your marketing endeavors.