Because 2018 is coming to an end, we have decided to give special recognition to some SEO tools that have helped us considerably during the year. Mastering SEO can be quite difficult because there is no single standard to gauge mastery with. If you keep an open mind concerning the benefits of the various tools that are out there, your mastery of SEO can break away from the pack. Let us show you which tools have helped us along the way!
You aren’t going to be surprised by the first one we’re mentioning: Google Keyword Planner. As the name suggests, it is the perfect tool if you want to find new keywords. All you need to do is introduce words related to your business or industry (or even a link to your website!), and the Keyword Planner will do the rest for you.
Once you select the keywords you want to use, the Keyword Planner has a feature where you can see the forecast and metrics of the ones that you previously selected. It is always good to make sure the keywords you choose are predicted to remain relevant over an extended time period, that way your content has a longer “shelflife” on the Web.
Answer the Public is one of our favorites! It is the perfect tool for writing content about a specific subject, since it lets you know how the keywords are ranked online.
Let’s say you need to write an article about interior design. Simply type those words in the search bar and you will find the questions about the topic that are asked the most. Now you know what people are looking for and what they want to know!
You can also download the results as a file and either keep them as a point of reference for future projects or send it to your clients when they ask you for proposals about what you should write about.
Woorank is a very useful Google Chrome extension if you are looking to improve your overall website SEO. Once you install it, you can go to your website and the extension will give you a score based on its analysis of your content. Not only that, Woorank gives you the necessary tips you need to boost your website to the number 1 result in search engines.
This tool also shows your real-time progress while you implement the suggested changes. Consider it your personal virtual mentor that guides you from a decent rating to the best rating!
SEMRush is one of the favorites among our SEO experts because it makes online competition fair and transparent. When it comes to online marketing, SEMRush is indispensable, because you can find the exact keywords that your competitor uses to rank itself as high as it is.
Domain vs. Domain analysis gives you the opportunity to compare your website with those of your competitors. This feature offers to you an overall view of what the competition is doing and a better understanding of website data across the Web.
You can also monitor your website’s current ranking in real time and find the best recommendations to make improvements if you find your content slipping down the list of search results.
Seobility has proven itself to be one of the best free tools we could find. Seobility scans your entire website and lets you know where SEO issues exist. Technical problems, such as slow pages, block pages, and duplicated content are also pinpointed by Seobility’s website scan.
One the scan is done you can improve your rankings and find a way to get more website traffic. Usually, you can get all this information when you use other open-source tools, but you have to pay for it if you want it. Seobility is the only one that gives you this analysis completely for free.
These are some of the best tools that we have worked with during this year, but it should not go unsaid that there are so much more being developed every year. We always want to get better information on the next big innovation that will make our industry more efficient, so if your favorite SEO tool is not mentioned here, let us know which one it is and why is it your favorite!