The first thing you should know is that email copywriting is technically the actual text seen within your email. On a conceptual level, however, email copywriting always directs the reader towards a certain goal. Email copywriting can be used to fulfill different goals. Keeping your subscribers informed about a specific…
As an entrepreneur, I spend most of my working hours in social media. However, that doesn’t mean I am not capable of doing my job in a certain period of time – actually, it means the complete opposite. Besides being a copywriter, I am a social media and marketing expert.…
I have heard many people ask about what the most profitable sector in the copywriting industry is currently. To be honest, I don’t think that a certain sector is more profitable than others per se – it’s what you can do with the writing you produce that matters more. The…
If you’re a freelancer or a company looking for freelancers, chances are you’ve heard of Upwork. It’s one of the pre-eminent sites for writers, marketers, and content mavens looking for work, and business of all sizes who need help bringing their company to the next level. Over 12 million freelancers…
When you work online, only interacting with your clients through emails and Skype calls, you quickly learn to cherish any personal reminder that what you do matters. Recently, I got just such a reminder in the form of a YouTube testimonial. It’s one of the kindest, coolest, most affirming and…
Traditional marketing methods might reach a lot of people, but these days that’s not enough. Effective social media marketing isn’t just about reaching as many people as you can and hoping for the best. Above all, you need to engage and interact with your audience. Before social media existed, companies…
Following up with clients can be quite tricky. Nobody wants to be “that” contractor who texts them every 5 minutes to know where you two are standing. I can say with confidence that I have good relationships with my clients. Giving them enough time and space when I work with…
Social media platforms work differently for every type of business. As the owner and founder of Dr. Rissy’s Writing and Marketing, my company specializes in creating content for publication on a diverse number of platforms, as well as the creation of digital marketing strategies for businesses in any field. If…
What motivated you to continue running your business, even when the results weren’t as great as you expected? Entrepreneurs know that this path of self-creation comes with its ups and downs. There are days where everything goes completely the opposite way of what you planned, and it certainly stings a…
Personal social media accounts over the last few years have been used by entrepreneurs in tandem with their business pages to interact with audiences in ways that do not apply to business accounts very well, and so far, it has been a pretty successful trend. But that does not mean…