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Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Working Smart
morissaschwartz

TURNING CUSTOMERS INTO LOYAL CUSTOMERS

What is the difference between a customer and a loyal customer? It’s all about satisfaction! You can have a lot of customers, but it is hard to make them come back to you. If you want this to happen, you will need to keep them satisfied, and you can make

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Content Marketing
morissaschwartz

HAS SOCIAL MEDIA CHANGED THE WAY WE COMMUNICATE?

If you think about it, social media has changed the way we communicate. Why? Because we have to find a way to get our audience’s attention and, depending on where you post your content and the way that you present it, you will get different results. When you go to

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Working Smart
morissaschwartz

HOW IMPORTANT IT IS TO BUILD YOUR ONLINE PRESENCE?

Our social media platforms have given us the visibility that we need in order to stay in touch with current clients, inform about our products and services, and get leads that might be interested in working with us in the future. That’s why we make such a big deal about

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Social Media Marketing
morissaschwartz

INFLUENCER MARKETING TRENDS FOR 2021

The year is ending, and only one thing is certain: influencer marketing is here to stay. I heard many experts predict that this type of marketing wouldn’t last long – well, they were wrong. Influencer marketing is one of the most powerful techniques that you can use, if you aim

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Social Media Marketing
morissaschwartz

THE BASICS FOR SOCIAL MEDIA MANAGERS

If we could give one piece of advice to new social media managers, it’s this: do your research and always keep studying new trends. As social media managers, you have to always be at the top of your game. When you start working in the new and exciting world of

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Social Media Marketing
morissaschwartz

KEEPING TRACK OF YOUR KPIS ON SOCIAL MEDIA

Whenever you create your social media pages, you need to know how they are performing in different aspects.  That’s how Key Performance Indicators were born – to tell you how you are doing and what you can improve. If you haven’t heard about KPIs before, they are a measurable value

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Business writing
morissaschwartz

WRITING A GOOD SPEECH

We are aware that writing a speech might not be as easy as everyone thinks. Actually, even copywriters think too much when it comes to writing a speech because it isn’t something that you are going to put up on social media or on a website. It’s a completely different

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Social Media Marketing
morissaschwartz

SHOULD I ADVERTISE ON SOCIAL MEDIA?

Advertising is one of the most successful techniques in social media nowadays, but its success depends on one thing: targeting. Social media advertising basically allows you to directly target the audience that is right for your business. With this technique, you can target brand new customers or returning ones. According

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Social Media Marketing
morissaschwartz

THE IMPORTANCE OF SOCIAL MEDIA ACCESSIBILITY

Prevalence of Social Media and Disability Social Media usage has become increasingly popular, with approximately 79% of Americans using at least one social media platform in 20191. Platforms such as YouTube and Facebook are the most used platforms while Twitter, Instagram, Pinterest, and Snapchat are slowly increasing in popularity. While

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