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Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Working Smart
morissaschwartz

BEING A “FASTER” COPYWRITER

I don’t think there is a way for copywriters to deliver work faster. Everything they write takes a different amount of time to draft, depending on the topic. For that reason alone, I always say that the best copywriters have the ability to adapt to diverse situations. You may have

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Working Smart
morissaschwartz

BEING SELF-PUBLISHED

I am proud to say that as a self-published author, my book has been successful in ways that have surpassed my expectations. You can find my book – “Writing for the New Generation” – on Amazon, available in kindle, paperback, and mass market paperback formats. We are the new generation

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Social Media Marketing
morissaschwartz

SPICE UP YOUR SOCIAL MEDIA DESIGNS

When it comes to creating a new look for your social media platforms, you will always want to have a design that goes along with your overall branding. “How difficult would it be to achieve this,” you might ask. Whatever the situation may be, you can accomplish a great design

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Business writing
morissaschwartz

MAKE YOUR OWN ABOUT US PAGE

When it comes to drafting an “about us” page for a client, I think about what I would like to read about a certain company. After reflecting on what my clients want in their websites, as well as what I want in my own, I have discovered that the most

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Social Media Marketing
morissaschwartz

SMART PUSH MARKETING

When it comes to marketing, your advertisement team can use one of these two techniques: “push” or “pull”. Push advertising tries to push products towards customers using big ads and attention-grabbing claims to place products with a customer’s top-of-mind awareness.  According to the Corporate Finance Institute: “A push marketing strategy,

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Working Smart
morissaschwartz

DOES EDUCATION MEANS SUCCESS?

It is important to know that everybody has differing attitudes towards success. For some people, success is all about going to school, getting degrees in their academic interest, and putting all their knowledge into practice. Sometimes, these people create their own business or create a startup in order to achieve

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Social Media Marketing
morissaschwartz

DO YOU KNOW WHAT CORPORATE BRANDING IS?

As many may already know, branding is a marketing practice that distinguishes your business from all the others. With branding, you will be able to develop the overall look of your company – which means you can choose the right name, symbol, or design that makes your business immediately recognizable.

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Working Smart
morissaschwartz

BEING MOTIVATED IN ORDER TO BE SUCCESSFUL

I have written multiple times about success, and how it varies from one person to another. However, I have been wondering: Is motivation related to success?  Sometimes I think it does, sometimes I think it doesn’t. Motivation can be hard to maintain from time to time. It’s taxing to give

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graphic of laptop sitting on a mint green background with papers, a cup of coffee, and a cell phone by it.
Copywriting
morissaschwartz

Enhancing Your Writing with Adjectives

When I started my career as a copywriter, I was always looking for ways to stand out. What could I possibly do to make my writing better, no matter what? I found my answer rather quickly – I needed to find the right adjectives and strategically place them into the

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Working Smart
morissaschwartz

LET’S DISCUSS BUSINESS RATES

I have a question for you. I have seen this going on for a while, so don’t get me wrong, it’s not my intention to offend anybody who does this or disagrees with my opinion about it. However, I think that business rates is an important conversation to have with

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