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Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Social Media Marketing
morissaschwartz

VALIDATING YOUR OPINIONS THROUGH LIKES

It has happened to all of us, you go to your favorite social media site, post a strong opinion on a certain topic, and you start getting likes and comments. But those two forms of interaction don’t necessarily mean that you are 100% correct with what you are saying. Having

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Social Media Marketing
morissaschwartz

SIMPLIFY YOUR MARKETING POSTS

Social media can deliver information in a heartbeat. In fact, most people on social media prefer it that way. So if you, as a marketer, offer information in a long and drawn-out manner, you’re not likely to gain a large audience or customer base. This is why I have always

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Social Media Marketing
morissaschwartz

THE BATTLE OF SOCIAL MEDIA: INSTAGRAM VS. TIKTOK

Lately, I have seen a lot of discussions where people compare Instagram and TikTok, fiercely battling over which is better. Which one wins the Gold Medal at the Social Media Olympics? The truth is: those are two completely different social media platforms that are used by different people for different

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Social Media Marketing
morissaschwartz

IS SOCIAL MEDIA A TIME-WASTER?

The debate rages on about whether there’s any good in social media or if it’s little more than a big time-waster. The way we see it, social media has a ton to offer…if you use it right.  For example, at Dr. Rissy’s Writing and Marketing, we use social media to

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Social Media Marketing
morissaschwartz

CREATING CONTENT ON YOUTUBE

YouTube is a strong platform that allows viewers to find thousands of videos per minute. According to statistics, YouTube has 490 million users worldwide, generating an estimated 92 billion page views each month. If you want to start your own YouTube channel and get in those sweet, sweet views, then

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Social Media Marketing
morissaschwartz

MAKING YOUR ONLINE PRESENCE INTERESTING

“How can I become an interesting person on social media?” I have noticed many people ask themselves this question, especially now that there are thousands of people getting on board with social media marketing and management. There are no secrets when it comes to social media. There is no way

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Social Media Marketing
morissaschwartz

WHAT CAN A SOCIAL MEDIA CONSULTANT DO FOR YOU!

A social media consultant is a fantastic resource to make use of if you want to reinvigorate your professional standing online. Social media managers audit your accounts; describing your weaknesses and strengths, based on the nature of your trade and the types of platforms you actively use. Afterwards, you will

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Content Marketing
morissaschwartz

CONTENT MARKETING VS ADVERTISING

Some people argue that content marketing is better than social media advertising when it comes to achieving the greatest results, or vice versa. I, on the other hand, am convinced that both methods go hand in hand with an airtight, 360-degree marketing strategy. Promoting your business can be done in

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Social Media Marketing
morissaschwartz

SPICE UP YOUR SOCIAL MEDIA DESIGNS

When it comes to creating a new look for your social media platforms, you will always want to have a design that goes along with your overall branding. “How difficult would it be to achieve this,” you might ask. Whatever the situation may be, you can accomplish a great design

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Social Media Marketing
morissaschwartz

SMART PUSH MARKETING

When it comes to marketing, your advertisement team can use one of these two techniques: “push” or “pull”. Push advertising tries to push products towards customers using big ads and attention-grabbing claims to place products with a customer’s top-of-mind awareness.  According to the Corporate Finance Institute: “A push marketing strategy,

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