Some people argue that content marketing is better than social media advertising when it comes to achieving the greatest results, or vice versa. I, on the other hand, am convinced that both methods go hand in hand with an airtight, 360-degree marketing strategy.

Promoting your business can be done in various ways. Content Marketing focuses on the creation and sharing of online material such as videos, blogs, and social media posts. This material does not promote a brand explicitly; rather, it is intended to stimulate interest in the creator’s products or services.

Even if this type of marketing takes more time, consistency, and effort to create and perfect, it will give you amazing results. The best content marketers create strategy for their content and stick to it – that way more people will find their business or their clients’ business.

Advertising is all about paying in to get paid back. One of the main benefits of advertising on a social networking site comes from the site algorithm. It can examine a user’s demographic information and make sure it is targeting ads correctly.

Social media advertising combines current targeting options in order to make group identification possible. Advertisements are then distributed to users based on information gathered from target group profiles.

Advertising is a versatile option that will give you quick results, depending on how you pay into it. If you use pay-per-click advertising correctly, for example, you will see a great number of leads coming your way. However, your job is to convince these visitors to stick with you and your business overtime, which pay-per-click isn’t designed to do.

When you advertise, your leads will go directly to you and your website. Once a visitor is this far along in the sales funnel, you have the chance to prove to your potential clients that your products or services are the perfect solution through your content marketing. That is why I like to use these two marketing techniques together – it fills in the gaps other single marketing strategies leave behind, creating a 360-degree system.