Instagram Training Course for Small Businesses


We know navigating Instagram can be difficult as a small business owner or individual. But the fact is, Instagram is one of the most popular social media platforms, and it’s soaring with ages 16 – 35. So, if you’re a business owner, be that B2C or B2B, it’s in your best interest to take advantage of the wide-range of features Instagram has to offer. In this video series, we make it easy by breaking down Instagram, from the creation of your account to becoming an influencer. 

The Course Outline:

Video One – Getting Set Up 

  • Determining brand and tone
  • make sure you switch to a business account
  • make your bio snappy and maybe have a custom hashtag
  • have a posting schedule
  • Outro: Thanks for watching this video by Dr. Rissys’s! 


Video Two – Establishing Your Account 

  • Engage, engage, engage!
  • Consider contests and giveaways (User Generated Content)
  • use all 30 hashtags (we can use quotes from Mo’s video to talk about why)
  • Bite-sized captions: splitting up big paragraphs
  • Outro: Thanks for watching this video by Dr. Rissys’s! 


Video Three – The Technical Side of Instagram

  • How to do stories (tags, links, boomerang, etc)
  • What are IGTV videos and how to use them
  • How to regram (share to story, screenshot and tag or Repost from IG app)
  • Using analytics


Video Four  – Final Tips and Tricks for Organic Content

  • benefits of using multiple photos in a slideshow post too
  • Trending tags
  • Staying topical


Video Five – Ads on Instagram

  • A slight overview with a plug at the end for our full ads course

Topics for this course

5 Lessons


Getting Set Up 00:00:00
Establishing Your Account 00:00:00
The Technical Side of Instagram00:00:00
Final Tips and Tricks for Organic Content00:00:00
Ads on Instagram00:00:00