Crafting CTAs that convert

When you are in the process of becoming a marketing expert, there are some terms that you should be aware of; one of them is CTA. CTA stands for call-to-action. CTAs are visualized as phrases or buttons that guide you along a website or marketing funnel. You can apply call-to-actions across different marketing channels, a website, a guide, and even social media; they are made so you can guide or help potential leads in the decision-making process.

But why are CTAs so important? Well, first, they can help you increase your click-through rate, which is the number of pages that a visitor gets to see on your site, or when it comes to social media, increase the number of impressions or views of your post.

Second, they can be used to drive people to a page or generate conversions, meaning that if you use the proper call-to-action, you can convert that visitor into a possible lead or even a customer. As a business, you should do some research to determine which CTAs will work for you, depending on your marketing goals.

Dr. Rissy’s Writing & Marketing will discuss the most popular and effective CTAs overall and explain why they work so well across your marketing channels.


5 Popular Call-To-Actions

  • Get your free sample!

This is one of the most compelling call-to-actions in marketing. Why? It’s because you are encouraging someone to get something for free in exchange for their contact information. Your free “sample” could be a product, a service, or a guide. 

The good thing about these types of CTAs is that they are made to collect information from a visitor. Once they are warmed up to you, you can approach them and offer your products or services.


  • Subscribe to my email list and receive a weekly newsletter.

You can use this CTA in a million ways; you can write down something like “subscribe to my email list and join the community of marketing enthusiasts” or even “subscribe to my email list for an opportunity to win a marketing course.” It is a form of social proof that allows others to be a part of your community.


And what makes this CTA work is that you can build that email list and use it to your advantage. Once you collect all those email addresses, you can not only show that you have a successful marketing channel, but you can use them to remind them what you do and how your product or service can help them.


  • Add to cart.

This might sound simple, but being able to shop with just one click can convert more clients than you think. You can apply this to social media too. When you have a clickable link that mainstreams the shopping process for your customers, the possibility of completing a purchase increases.

Many popular websites like Amazon, eBay, or even national stores like Target use this CTA because it is effective and goes straight to the point. However, keep in mind that sometimes simplicity is more effective than creativity.


  • Don’t miss the opportunity / Get yours today!

Both of these CTAs are time-related; they give relevance to the fact that an offer, product, or service might not be available forever, and now is the time to buy it. What happens here is that the lead or potential customers do not have a lot of time to think about it, and it makes them complete the purchase as soon as they can.

This CTA is used by big companies such as HBO Max. When they launched their streaming service, they promoted an offer in which you would get a 50% discount for as long as you have your active subscription if you signed up during the first month. This technique resulted in HBO having a lot more subscribers in the first month than expected because they were offering a expirational opportunity.


  • Do you want to be a marketing expert?

Sometimes the most straightforward question is the best CTA. Ask your audience if they want to become the best version of themselves, and the most probable answer is: yes.

This call-to-action also gives an option to the audience. For example, while there are some customers that might want to do it, others won’t. What happens with this CTA is that the question needs to be aligned with the beliefs and desires of your audience.

If, for example, you are a medical expert, you might want to ask something like: “Do you want to learn more about the new medical devices to treat back pain?” Or, if you are a fitness expert, then you should ask, “Are you ready to get fit with me?” 

When the values align with your audience’s beliefs, then the most common answer will be “yes” and those leads will immediately transform into customers.


Dr. Rissy’s Writing & Marketing can help you and your business when it comes to crafting call-to-actions that convert. We will make sure to understand what your business does and how it can help others in order to make them interested and take them into the next step of your marketing funnel. Get in touch with us today!