Social media is a frontier within the even larger frontier that is the Internet. Some people don’t know where to start; you personally might be feeling a little lost when you start building your brand around these platforms. There is little to fear, though. It is not as hard as you think. All you truly need is a clear vision of what your brand is and who you’re directing it to.
Figuring out who you are as a brand is one of the most important steps in this process. It will define the guidelines you need to have in order to be successful in the world of online commerce.
Let’s look at several categories that can help you build your brand and its values from the ground up!
- Vision: This can basically be thought of as “the big picture”. What do you want to achieve and where do you want to go?
- Mission: This is a very simple, general statement that will help your target audience know what your business is trying to do.
- Values: These are the ethical guidelines that will keep your business running in an authentic and respectable manner.
- Objectives: These are specific milestones that help you achieve the final goal.
Once you have these details set in stone, find the right platform that aligns with those details. There are a lot of social media platforms out there, but that doesn’t mean that you have to be in all of them. The most important thing is to reach the right people at the right time, and you can’t do that if your social media platform isn’t made for the people you want to draw.
This is why targeting an audience is so important. Who are the final consumers of your brand? What do they want from you? Knowing the answers to questions like these will make this step a lot easier, as it will allow you to create meaningful engagement with them.
Another important question to ask is: How should you interact with your audience? The answer depends upon the audience themselves. If you’re on LinkedIn, chances are the tone of voice within your writing ought to be prudent, to the point, and informative. Audiences on other platforms may want you to engage with them a little more casually, however, so do your research on how specific audiences communicate, that way you can appeal to them as naturally as possible.
When you create your visuals, choose a color palette that represents your business, and make sure to keep that palette consistent across all your platforms. Your audience will recognize your imagery, regardless of where they are on social media, which is an undeniable benefit for you.
Finally, it’s time to engage well, and engage often! There’s nothing that people love more about social media than interacting. Let your visitors know that you are there, listening to their thoughts and suggestions.
Some social media accounts make the mistake of copying what other people are doing. Remember – what works for the brands that you follow might not work for you. That is why you have to be original and create your own social media plan that adjusts to your brand and gets your followers invested in what you do.