Expand Your Creativity as a Copywriter

When you work in a creative field, it can be difficult to find inspiration. Let’s be honest, sometimes you might feel like you’ve done everything you can to gain some inspiration and improve your writing, but nothing is working. In this article, we will give you the secret that you need to expand your creativity.

The secret is easier than you think: you just have to consume more content. There are times when we focus so much on our own writing that we forget about engaging with content that we actually enjoy and feel passionate about. When you feel like you can’t expand your creativity, stop for a second, step out of your working area, and distract your mind by going to your favorite blogs or social media sites.

Remember that consuming content is just as important as creating it! For example, what we love to do is take part in book clubs or group activities. These can be spontaneous and fun, and can really help to engage our creative juices. You would be impressed by how much your own creativity can flourish when you share your thoughts with others.

When you are working on a team you can find inspiration in others – even a small comment about something can lead your mind into new, exciting territories that can help with creativity. We have learned through collaboration, and we are grateful to count on a team that brings out the best in each other.

Conversely, you can also unplug, set the mood, and start doing something that you love. Imagine getting off your phone, (including social media) tablet, or any electronic device for a couple of hours a day – this will allow you to decompress and focus more on yourself.

Once you are completely unplugged, take a few minutes to find something that you enjoy doing. It can be grabbing your favorite book, or watching a movie that you haven’t seen before – even doodling or painting can set off a spark of inspiration and allow you to ease into the creative process. 

You will see just how important it is to disconnect, and how many thoughts will naturally cross your mind while you are doing an activity that you love. As a team, it’s safe to say we have come up with our most creative pieces while we were doing something simple. Sometimes simplicity can take your mind to the right places.

We discussed this topic with Gillian, (@gillianography) who gave us the following advice: “What works for me is that I read something that’s completely unrelated to copywriting. I usually find this works much better than I think at first, and it sends my brain cells firing on all cylinders.”

As we mentioned, disconnecting from technology and social media can help a lot with finding creativity. Or you might be the type of person who finds inspiration in movies, books. We all find our own creativity in different ways! But the less your brain is thinking about being creative, the more your thoughts will flow, and you will be able to create things much more easily. If you are worried about not being creative enough, take a minute to breathe – at the end of the day we’ve all been to that place where we feel like our mind isn’t doing enough. But the truth is that you just have to relax, stop worrying, and let the thoughts come to you naturally.