The year is ending, and only one thing is certain: influencer marketing is here to stay. I heard many experts predict that this type of marketing wouldn’t last long – well, they were wrong. Influencer marketing is one of the most powerful techniques that you can use, if you aim for the right ones.
Nowadays, there are thousands of social media influencers who promise you conversions such as following, reach, engagement, and more. But when you see the results, that’s not what happens. That is why micro-influencers are rising up: these types of influencers are focused on one niche, and their following is more loyal than you think.
If you are working with influencers, you will also need to be aware of the new social media platforms that are rising. For example: the TikTok phenomenon. At first, everyone was making fun of this platform. Now everybody is trying to be part of the fun TikTok community. There you can find various types of influencers: from lifestyle, cooking, beauty, and more.
When it comes to working with influencers, you have to keep two essential things in mind: First, their engagement rate. You will want to work with someone who actually engages with their audience, someone who is emphatic and able to connect with others. There are a thousand influencers out there, but only a few have a significant engagement rate.
Second, make sure that the influencer that you choose is significant for your field. For example, if you are a cookware brand, make sure to connect with influencers who share recipes and use cooking as a lifestyle.
Whenever you are working with influencers, make sure that they are the right ones for your business and your audience enjoys their type of content.
At Dr. Rissy’s Writing and Marketing, we can help you find the right influencers for your brand, and we can even make your products get out into the world with some influencers of our own!