Not so long ago, Instagram introduced its newest feature: Instagram Reels. The primary purpose of this innovative feature is to offer quick and enjoyable content in video form. When this new update started to roll out, users were quite skeptical. The platform was not only undergoing a significant shift to video, but the content they were creating needed to be adapted to be enjoyable to their audiences. However, whether you like them or not, they seem to be here to stay so it’s important to learn how to utilize them.
According to Influencer Marketing Hub, “Instagram Reels are a new way to build your community and grow your reach on Instagram. Reels make it easy to build genuine relationships with your customer base and strengthen the community you’re trying to build. They are also a fun and engaging way to share viral (and creative!) snippets with your audience.” They are arguably the primary way to build a community on the platform as the algorithm stands right now. While previously you could build your community in different ways, each balanced to have the same success rate, this is not really the case anymore especially when it comes to the imbalance between video and photo content on the app. To improve your reach and visibility, you need to start using Reels (and using them correctly.)
We are going to be sharing a few tips and effective ways in which you can create Instagram Reels that will stand out from the crowd.
Know your audience
The first thing you need to do before creating your Reels is to figure out who your audience is. Get to know them through stories, polls, and engaging questions. An easy way to do this is to go to your Instagram professional dashboard, which will give you a lead on your audience’s age, gender, and location. This information will not only guide you in creating an authentic connection with them, but it will also help you formulate your content creation strategy when it comes to Instagram Reels.
Now that you know a bit more about your audience, you should be creating consistent content. One of the best ways to achieve this is to create a monthly content calendar. You can create a schedule that features posts a few times per week or multiple times per day depending on your goals. Video production is an especially involved process, so it’s crucial to your success that you plan ahead. We have said it before, and we’ll say it again: consistency is key to success on any social media platform.
Similar to TikTok, Instagram Reels utilize trending sounds that are usually user-created at their origin. These trending sounds are not typically music snippets or popular parts of a song, but instead come from videos that people find funny or relatable for their videos. As a content creator, you should find these trending sounds and use them to your advantage to display your relatability, while also promoting your product or service. There are a variety of websites online that share the most prominently used trending sounds at any given time.
Create a sense of community
The final element of an effective Instagram Reels strategy is to create a sense of community with your viewers. Think about the people you follow personally and, likely, you will find some element of community that draws you to their content. This can mean that you foster a shared sense of humor, set of values, or caring relationship with your audience. Utilizing these content marketing strategies will allow you to convince them to join your community, follow your content, and encourage them to interact with your posts.
At Dr. Rissy’s Writing & Marketing, we can help you with your content marketing needs by creating a unique content calendar, professionally editing your videos, and strategically using the right sounds and hashtags to reach an audience that best connects with you. Are you ready to get started? Schedule a call with us today.