Learn How To Use Podcasts as Part of Your Marketing Strategy

Podcasts have become quite popular over the last couple of years. They started as an experiment to bring back a radio experience online but have since been accepted as a new method to listen to people’s thoughts, news, interviews, and more. Nowadays, there are podcasts so popular that they influence their audience’s way of living; some have gotten so big that celebrities want to be a part of them.

Podcasts have become a big part of the pop culture world and mainstream media. There’s a podcast for everyone. According to Buzzsprout, “In 2022, 62% of the [American] population 12+ has listened to a podcast, and roughly 79% are familiar with the medium. And over one-third (104 million) of Americans listen to podcasts regularly.” As you can see by the numbers, the popularity of podcasts has risen over the years, and if it continues to trend this way, it can be on the forefront of media when it comes to sources of entertainment in the U.S.

So, how can you take advantage of podcasts and even make them part of your social media strategy? This is a question that many ask themselves, and at Dr. Rissy’s Writing & Marketing, we can help you. Whether you need assistance creating your podcast or appearing on others, we currently work with a public relations team that has been perfecting their technique for over six years. They make sure to find the right podcast for your brand, assist in marketing it on social media, and bring awareness to you or your business in a major way.

If you aren’t sure about starting your own podcast yet, or being a guest on one, we will discuss the three main reasons you should take advantage of this marketing strategy. We know that trying something new can be pretty scary, but the benefits of podcasts in marketing are endless.


Podcasts Help You Connect With Your Audience

Podcasts are a great tool for creating connections. With a podcast, you can create an intimate relationship with the listeners by letting them know more personal facts about yourself. The thing with podcasts is that they are not as promotional as other existing marketing tools. Podcasts allow you to dig deeper into different topics and connect with listeners on another level. Whether you have a personal podcast or an interview in another one, the whole goal is to answer questions or talk about different experiences from your point of view; that way, your audience will understand you and learn from your experiences.


Reach New Audiences

As we mentioned previously, more than one hundred million Americans listen to at least one or more podcasts during their everyday lives. This means podcasts have a more extensive reach than many other mainstream social media platforms. You can not only connect with your current audience, but if you market it correctly, you can find new people to connect with you and your business.

Podcastle stated, “Podcasts are a highly effective marketing tool for small businesses, big-name brands, and entrepreneurs who aim to grow their reach.” That’s why at Dr. Rissy’s, we include podcast marketing as part of our 360 approach. Improving your reach can be difficult, but podcasts make it easier for others to know how your business can improve their lives.


It Creates Value For Listeners

Entrepreneur describes podcasts as a growth marketing strategy, saying, “there is real value in podcasts because it is not just a branding tool; it creates value for the audience. Listeners can feel connected, have a sense of belonging, learn more about their interests, and be a part of the podcast community while engaging in discussion.”

Podcasts are unique because they bring extra value, show off a more personal side, and let your listeners know they are being heard and understood. Podcasts can be a two-way conversation. While you talk, people can interact with you in different ways, and if you are being interviewed, audiences can learn things they have been questioning themselves for a while. To learn more about how we can help you utilize podcasts in your business strategy, click here to book a call