LinkedIn is a popular platform for business. Industry professionals use it to network, share experiences and advice, and even teach others how to succeed in a specific field. What makes LinkedIn so popular is that it is a business-oriented platform. People use it as a way of sharing professional knowledge for others who want to keep learning on a daily basis. According to TechTarget: “LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to enable registered members to establish and document networks of people they know and trust professionally.”
Networking is a significant aspect of this platform. You can connect with people in the same business field and find opportunities that will help you grow professionally. The advantage of networking is that you are able to get to know other people who are interested in the same business fields as you; within the community, and you will be better poised to be up-to-date on the latest news in your field.
But how can you use this platform to improve your business’ visibility? After all, there’s no better place to have a presence than where people go to handle business right? In the preceding article, we will share our favorite strategies to get your business the best results.
Optimize Your Profile
This might seem obvious, but few business pages have a complete profile that will allow others to learn more about your business. Whenever you decide to create a business profile on LinkedIn, make sure that you include a profile picture, a small bio, a link to your website, and an overview of what your business has done over the years.
After it is completed, you should also update it regularly. Form a content calendar that will help you organize your content and articles, and even interact with businesses similar to yours.
Keep in mind that social media is a two-way conversation. If you want others to interact with you, you should do the same with other business profiles. We recommend taking ten to fifteen minutes of your day and dedicating it to interacting with other pages. That way, you will see what is trending in the community and even get the opportunity to discuss it on your page if it’s relevant to your business. This will also reward your profile in the LinkedIn algorithm.
Get Your Team Involved
This is one of the most important strategies for us. What makes a business credible to an audience is seeing its team members be proud of what they are doing and share it on their profiles.
On LinkedIn, they can also take the role of content creators. The platform allows people to write articles about their topic of expertise, and then you can share them on your company’s page. What better opportunity to make use of that than with the lifeblood of your company? It’s all about showing others how close you work as a team and how proud you are of all your achievements.
Work With Industry Leaders
Some people don’t reach out to industry leaders because they think they might not help them or won’t have enough time to work with them. You might be surprised about just how many people who are leaders in their fields are willing to help small businesses and companies grow through partnerships and collaborations. As Neal Schaffer stated in his blog, “Be sure to forge those relationships early in your overall marketing efforts. This way, leaders will be more likely to help you when the time comes.”
At Dr. Rissy’s Writing & Marketing, we can help you figure out the best LinkedIn strategy for your business. Finding the correct strategy is about working toward your business goals and understanding where you want to take your business in the near future. Let’s set up a call and create a plan that will make your business shine!