Pinterest is currently one of the most popular social media platforms. If you are savvy in social media management, then you have definitely heard about it. Despite it being a big part of it, there is more to the platform then home design inspiration. You might be surprised to hear that people go there for advice and inspiration on their brand, to showcase what makes them different, and give their potential audience a sense of their style.
According to Infront, “Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.” This definition perfectly articulates what makes Pinterest different from other platforms. Besides being more visual, it provides a sense of community where you are empowered to share the things you love.
Not every brand needs to be on Pinterest. Since this is a very visual and aesthetic platform, your brand needs to be able to incorporate those elements in order to stand out. Statista’s latest study declared that “As of the first quarter of 2022, Pinterest had 433 million monthly active users (MAUs) worldwide.” This makes Pinterest one of the most used social media platforms, not only in the U.S. but across the globe. Pinterest received a huge assist from the pandemic, allowing it to surge to new popularities as a result of everyone being quarantined at home.
So, if one of your business goals is to gain more reach and increase your brand’s recognition, Pinterest can be a great tool. We love Pinterest because the platform is really easy to use, and interacting with the community is incredibly easy. In this blog, we will share some best practices for Pinterest management and how to start using this social media platform to your advantage.
Dr. Rissy’s Pinterest Tips
1. Create Valuable Content
This applies not only to Pinterest, but to other social media platforms as well. You need to create valuable content for your audience, something that makes them keep going back to your page for more. Let’s talk about ourselves as an example. We are a 360 Marketing company, so on Pinterest, we share tips and tricks that users can use to improve their marketing techniques.
We list different marketing practices, talk about them, and show others how to take advantage of them. As we said before, Pinterest is a community, and we have learned that their users love to learn different things from one another.
2. Use All Available Pins
Pinterest is all about pins, which are basically bookmarks that you can use to save content. But when you upload your own content to Pinterest, there are two pins that you should keep in mind: Idea Pins and regular pins.
With regular pins, you can share just one picture or video that can inspire others, but Idea Pins have a different format. These pins will be recognizable because they have a story pin icon, and in one Idea Pin, you will be able to share up to 20 images or videos that serve as an inspiration to others. You can use Idea Pins to talk about best practices, tips, or even create a mood board.
3. Incorporate Fresh and Engaging Designs
As we have said previously, Pinterest is a visual platform, and you will be in competition with other brands to get the attention of your audience. That is why it is so important to use all available tools to your advantage to take your designs to the next level.
Not a designer? Don’t worry about it! Nowadays, there are a lot of websites and apps that can help you create beautiful designs, such as Mojo and Canva. Both platforms have user-friendly templates that you can adapt to your business by choosing the right colors, fonts, and resources.
At Dr. Rissy’s Writing & Marketing, we have a team of Pinterest experts that can help you with your Pinterest marketing strategy. As always, we are happy to work with you on a 360 marketing campaign that will get your message across different platforms. Let’s schedule a call to get you set up to start unlocking Pinterest’s potential for your business.