A few days ago, I came across someone who gave me an interesting challenge. They asked if I could explain what marketing is all about in less than 30 seconds.
Of course, there’s no way to explain all the aspects of marketing in that short amount of time. That’s why I’ve set out to explain the principles of marketing in a short and fun blog post for you to start thinking about what you can do to breathe new life into your brand.
First of all, we need to define marketing in the most fundamental sense. You will come across different concepts from different marketing experts, but in the end, the goal is always the same.
Marketing is all about delivering your message to the right people at the right time. If you want to be successful in marketing you will have to focus on getting to know your target. Always ask yourself this question when beginning a new marketing campaign: Who are you selling your product or service to?
This is definitely the fundamental principle. Once you know who you are directing to, it is time to get to the principle of application: Create a strategy! Use all the resources that you need to make your campaign successful and get great results, based on the research and the marketing practices that fit best with the product or service you’re trying to get out to the world.
When you create your marketing strategy, take the time to plan and define clear objectives. Following those objectives within reason is what will take your business to the next level.
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Finally, the principle of success is customer satisfaction. A good marketing strategy ends up with consistently happy customers, because they are our best source of support and constructive criticism in the marketing process.So, let’s recap in a way that allows me and you to explain what this is in less than 30 seconds: There are three principles that define what successful marketing is. The first is to identify the audience you believe would benefit the most from your products or services. The second is to create a strategy that uses your available resources, your acquired market data, and your desired goals in order to get those products or services out there. The third and final principle is to engage with customer satisfaction, that way you can rethink and revise your plan as time passes.
There you have it! I certainly hope that the mystery surrounding this term “marketing” has been revealed in a way that gets you set on the right path to your own desired level of success. I also hope this information will get you invested in learning more about the finer details of the marketing world, because those details – once you have them – will be the key to true, measurable success in your field.
