As you know marketing is a management process in which products and services move from a concept to a customer. But what makes this concept successful? If you ask us… it is all about the technique you decide to use to connect with your final customers.
These techniques have been changing over the years, especially now that we live in a world where social media marketing is leading the game. The online world is in constant movement and we have to be aware of the trends that are changing yearly, monthly, and even weekly.
We love to keep up and be on top of the game! And that is why we are going to tell you a little bit more about the marketing trends that we used, loved and gave us the most amazing results during 2018.
We live in an era where images rule the social media marketing strategy, that is why video gives us a better chance to connect with our audience in an authentic way. Videos are genuine enough to give your brand the credibility that it might need, and also it is the perfect way to make a “face to face” in the digital era.
Did you know that almost 50% of the people watch a video of a product or service before actually buying it? That is how important video is! Now, what kind of video is the best for your business?
- Stories Video
It is the most popular type of ephemeral video across all the social media platforms, and we love it because it gives you the opportunity to create less produced content that will be on your feed for 24 hours, giving you the possibility of having organic reach.
Brands are the ones who are using this type of content to the fullest, and the reason is simple: you have the chance to keep the best content in your profile for as long as you want, and your customers will be able to see it anytime and anywhere!
- Live Broadcasting
A fact about this one: it is the trend that will drive the most organic views to your profile. That is why you should keep this trend in mind when you think about your new social media strategy.
This trend has grown a lot since it first started because it gives you the opportunity to create a conversation with your audience, you can do interviews, answer questions related to your brand, demonstrate how your product works and more!
The possibilities with this technique are endless thanks to its two-way communication ability. Through this, you get the opportunity to empathize with your audience, something that wasn’t possible before the existence of this type of video.
- Micro Moment Marketing
Moving away from video, this next one is about timing. It’s all about the importance of being at the right time, and at the right moment with the right message.
Think With Google says that Micro-moments occur when people reflexively turn to a device, increasingly a smartphone, to act. These acts can be a need to learn something, do something, discover something, watch something, or buy something. These actions are intent-rich and these are moments when decisions are made. In these moments, consumers’ expectations are higher than ever. The computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.
A successful brand is the one that will have the strategy for understanding the consumer needs on those micro-moments.
- Conversational Marketing
We are personally in love with this one! We love to have a voice and express what we are thinking or feeling about a particular topic. The best part is that we get to see our audience interact with us once the post is up across different social media platforms.
It is also fun to see how people think differently depending on the platform that they are posting on. And did you know that this technique increases brand loyalty?
It is because you are giving your customers the opportunity to express themselves, and everybody likes to be heard whenever they have to say something. Remember: interacting with customers is key in this era!
Keeping up with marketing trends is as easy and spending just a little time online each day, see what other brands are doing and if their techniques are giving them the best results. This era of marketing is constantly changing and you have to keep in mind the importance of being on trend for your brand to get to the next level.
Let us know which was your favorite marketing trend for this year and if you think that we missed one that you love!