Personal social media accounts over the last few years have been used by entrepreneurs in tandem with their business pages to interact with audiences in ways that do not apply to business accounts very well, and so far, it has been a pretty successful trend.

But that does not mean that you shouldn’t use your personal account for business purposes and leave it at that. Your business is its own entity, and potential traffic always connects with your business’s online presence before they connect with you personally.

Therefore, learning how to use both accounts responsible is the best course of action. But how is it possible? How can you manage a large variety of social media accounts without losing track of your primary business goals?

One of the things that I have learned along the way is that YOU are the best promoter of your work. You are the one who knows what your business is capable of achieving, where its greatest strengths lie, and how you can help others through them.

That said, you should not fill your personal social media pages with ads and other forms of traditional marketing content – that’s what the business page is for. Once professionals reach out to you on the business page, you may want to invite them personally to your personal account.

From there, you can post advice, tips, or blogs that tell your audience a bit more about you and how you run your business. If you find inspiration from outside sources, such as YouTube channels and other social media accounts, you can create links to that content on your personal page!

The most ideal form of engagement comes whenever you get the chance to invite people into your world, and your experiences within it. By using your professional accounts as landing pages, you can lead them to your personal account, just as you would lead traffic through a sales funnel! When you start to see positive results in the amount of engagement you receive from your followers, then you know you have found the balance between both approaches to social media.