Description
In this course, you’ll learn the fundamentals of Search Engine Optimization for your DIY website. We’ll cover SEO blog writing, metadata, back-end SEO, backlinks, keywords, and more! All you need to rank on Google is at your fingertips.
Course Outline:
Video One – Getting Set Up Part 1
- What is SEO?
- Why is SEO important for your website?
- How can you optimize your website for Google?
Video Two – Getting Set Up Part 2
- Determine your site’s purpose
- Know your competitors
- How to set up your SEO plan to achieve your goals
Video Three – Getting found on Google
- How to get your site listed
- Homepage friendliness
- Is your website optimized for mobile searches?
Video Four – Building your site to accomplish your goals
- How to structure your site’s data
- What content should go where
Video Five – Wix SEO
- Wix-specific SEO (how to use Wix’s interface, etc.)
- Image alt-text how to
- Back-end how to
Video Six – WordPress SEO
- WordPress-Specific SEO
- The best SEO widget
- Image alt-text how to
- Back-end how to
- Using Slugs to help with SEO
Video Seven – understanding SEO metrics + SEO upkeep
- Some important metrics to know
- Getting better integrated with google search console
- Tracking conversions and leads
- Basic goal setting
- SEO upkeep
