Reasons why your company needs a business plan

Everybody needs to work toward a goal, whether it’s big or small, long-term or short-term. When you have a clear vision of where you are going, you will be able to organize yourself and your company in order to achieve those objectives. That’s when creating a business plan comes into play.

As The Balance Small Business defines it: “A business plan is a guide for how a company will achieve its goals. For anyone starting a business, crafting a business plan is a vital first step. Having these concrete milestones will help track the business’s success (or lack thereof). There are different business plans for different purposes, and the best business plans are living documents that respond to real-world factors as quickly as possible.”

Basically, you need to create milestones: goals that will drive your motivation which will make your business grow everyday. As business owners, we know how easy it is to get stuck. Once you achieve a few things you think that you have accomplished everything you wanted, but there’s always more to do.

That’s why having a business plan is important for your company. Not only does it articulate a vision for your company in the future, but it can also help you determine if your business idea is viable. A business plan will help you realize what’s achievable, what tools you have, and what tools you need to make it happen.


3 Reasons why your company needs a business plan

We’ve previously discussed the main elements that your business plan needs to have. Today, we’re going to focus on the reasons why your business should have one. We’ve seen a lot of clients come to us with a blurry vision of what they want to do through their business. That’s why, before we offer our services, we talk with them about the importance of having a plan for their business.


1. A business plan will help you research your market. 

The first step of creating a business plan is knowing where you stand. This gives you a deeper understanding of the current market and what you need to do to stand out. Not only does it offer you an insight of what’s going on with different brands and companies, but it also helps you make decisions that will help your business succeed in the near future.


2. Business plans establish milestones.

This is the main reason why you need to create a business plan. It will give you a vision of where your business needs to go. Whether you want to improve sales, create business presence, convert customers, or other, your business plan identifies the necessary steps you need to take to move in that direction.

A business plan not only sets short-term milestones, it will also help you see how your business can evolve in the future, whether that’s reaching annual revenues, or establishing connections that will make your business be seen by other people. Certainly, a business plan can help your business achieve actionable results.


3. A business plan will help you attract investors

If you are looking for financial partners, the way to engage with them is through a business plan. Usually, a business plan delimits your overall business to answer investors’ questions. According to Grow Think, these are the most common investor questions that should be answered in your business plan: Is there a need for this product/service? What are the financial projections? What is the company’s exit strategy? 

When you attend an investor meeting with a clearly defined business plan, it’s more likely that they will be interested in your company and will choose to  invest in it. When looking for investors, just make sure that these are people connected to your business in some way, who trust what your business does.


At Dr. Rissy’s Writing & Marketing we can help you create your overall business plan. It’s as simple as scheduling a meeting with us, discussing your business, and being ready to work together towards your plan. We count on amazing professionals in our team that will not only write and proofread your business plan, but can design it as well! Let’s set up a meeting to take this big step together and start creating your business plan.