Everybody wants to be found online. If you have a business, then you will need to be discoverable for your potential customers and create long-time relationships that will result in possible conversions for your business. That’s why it is so important to have a website to explain what you do and how your product or service can help others.
But being discoverable in search engines is not as simple as just creating a website and hoping for the best. That’s when Search Engine Optimization (SEO) comes into play. You will want your website to be positioned as optimally as possible for it to appear on the top results of someone’s search.
According to Wix, “SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non-paid) searches. This is one of the most crucial marketing strategies for any business.” Just like anything else, search engines have an algorithm for success, and they want to present the user with the best websites available for them based on their search. If your website has a good domain authority, then the search engine will recognize you as a leading option for informational content and show your website to others.
But how can you make you improve your website’s SEO score? Well, SEO is all about providing organic results, so with that in mind, here are the top SEO practices that will improve your SEO strategy.
Dr. Rissy’s Recommended SEO Practices
At Dr. Rissy’s Writing & Marketing, we are lucky enough to have a certified team of SEO experts that help make everything possible. Here are some best practices that we have learned and are going to share with you on how to improve your website’s SEO ranking.
Publish Relevant Information
This might seem obvious, but your website needs to have information that is relevant to your audience. For example, since we are a marketing and writing business, we always post about these topics including sharing tips, the latest information, and even talking about our services.
As Michigan Tech describes it, relevant content is “quality content created specifically for your intended user. It increases site traffic, which improves your site’s authority and relevance.”
Rely on Descriptive Links
One of the best SEO practices is to use descriptive links which redirect the user to other websites that have a high-authority domain. By using these links on your website, you will improve your SEO performance.
Always make sure that your links say exactly what they are going to find online. Rather than saying, “use this link to learn the best marketing practices”, you should say, “go to Dr. Rissy’s Writing & Marketing where their team will share their marketing expertise with you.”
Every website has a certain type of metadata which basically talks about the information that each page contains. Every time you publish something new on your website, make sure to fill in the title, description, and keyword metadata information.
By using this metadata information correctly, search engines will recognize what your website is about and will help it rank higher in search results that apply to your audience.
Find the Right Tags for Your Website
When you are adding images, videos, or any other multimedia content, be sure to add tags. These alternative web descriptions allow search engines to find that specific page when there’s no text available.
It is also great to make your website user-friendly for all audiences, especially for people with disabilities who cannot consume multimedia content and have to rely on text to know what your page is about.
Keep Your Site Updated
Even if this might seem obvious, this is one of the most important steps to keep your SEO score up. By making sure your website is updated, you will have current, relevant information that will keep attracting users to your website.
The best practice to keep your website updated is blogging. Use your blog content to stay on top of SEO trends. What we recommend is to create a monthly schedule with diverse content for your audience.
As we stated above, Dr. Rissy’s Writing & Marketing has SEO services that can help make your website the top result across various search engines. Our Search Engine Optimization packages ensure potential clients see your page FIRST when searching the web.