When it comes to marketing, your advertisement team can use one of these two techniques: “push” or “pull”. Push advertising tries to push products towards customers using big ads and attention-grabbing claims to place products with a customer’s top-of-mind awareness.
According to the Corporate Finance Institute: “A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take (“push”) its products to consumers. In a push marketing strategy, the goal is to use various active marketing techniques to “push” their products to be seen by consumers starting at the point of purchase.”
This marketing strategy casts a wide net, hoping to gain as many potential customers as possible. It does not try to build relationships with customers, however; push marketing focuses only on promoting the products and little else.
To create a SMART push marketing campaign, companies must create a very specific mixture of modern marketing techniques after they have decided to use a traditional push marketing strategy. For example, it is rare for a company to advertise in only one medium. Usually, advertisers mix print, TV, online content, and trade show ads to make a stronger impact on customers.
Once the advertising campaign has been focused on a certain media platform, designing appropriate ads is the next step. Make sure that the graphics that you use are attractive to your audience. This is a key step that will make the person decide if they want to buy your product or not. After all, if you’re selling homemade pet products, it may not be the best idea to use design elements more appropriate for middle managers in an office.
Remember that Push Marketing is a strategy focused on “pushing” products to a specific audience. The goal is to truly bring what you are offering to each customer that may want it. That is why is so important to use an attractive mix of marketing channels.
Fortunately, social media is considered to be the greatest smart push marketing platform! This is because social media sites like Instagram and Pinterest are great for launching new or niche products.
A Push Marketing Strategy is useful when you are trying to establish a sales channel for your product, and it also creates product exposure, product demand, and consumer awareness. Give this marketing technique a try and let us know what you think!