If you’re a freelancer or a company looking for freelancers, chances are you’ve heard of Upwork. It’s one of the pre-eminent sites for writers, marketers, and content mavens looking for work, and business of all sizes who need help bringing their company to the next level. Over 12 million freelancers…
When you work online, only interacting with your clients through emails and Skype calls, you quickly learn to cherish any personal reminder that what you do matters. Recently, I got just such a reminder in the form of a YouTube testimonial. It’s one of the kindest, coolest, most affirming and…
Traditional marketing methods might reach a lot of people, but these days that’s not enough. Effective social media marketing isn’t just about reaching as many people as you can and hoping for the best. Above all, you need to engage and interact with your audience. Before social media existed, companies…
The internet revolution and globalism has substantially changed the trading world. Even though international trade has been historically dominated by large companies, things have started to improve for small and mid-sized businesses. Thanks to dramatically reduced trade barriers, improved transportation links, reduced operation costs, information technologies, and the emergence of…