One-third of the year has already gone by, and we want to reiterate the importance of investing in the proper marketing channels to grow your business online. Whether you are a Fortune-500 business with a big budget or a startup with just the necessary resources to begin, we will tell you which marketing channels you can’t afford to neglect.
Remember, every company is different, so you might not need to be on every medium, but you will surely need to use at least some of them. When you schedule a call with Dr. Rissy’s Writing & Marketing, we go over your business’ unique needs and determine the best course of action to meet your goals.
Our Top 5 Marketing Channels
There’s a saying that states that if you are not on social media, you do not exist. We couldn’t agree more with that. We live in a digital era where everything and everyone should be able to be found online, which means that the first marketing method you should use is social media.
Having a 360 marketing agency whose social media services go above and beyond the basics can be a big help. Our team works to identify keywords and hashtags that are relevant and effective, along with creating custom graphics made by our in-house graphic design team to help your social media stand out from the crowd. Without data, you are simply tossing stuff at the wall and seeing what will stick. That is why we also provide in-depth weekly analytic reports so that you always know how your investment is performing. You can also strengthen your SEO and earn organic leads with social media marketing as well.
So, you have your own online presence? Great! Now it’s time to improve your external reach and visibility. That’s where PR comes in. With Public Relations management, your business can be visible across multiple platforms, allowing new audiences to learn about who you are and what you can do for them.
Our PR services just hit differently. Our team does unrelenting research across the internet for podcast and guest posting opportunities to improve your overall SEO and brand awareness. We understand how important it is to find podcasts and publications that are a good fit for your business. That is why we include a week-long onboarding process where we go over the specific details about who you are and, more importantly, who your target audience is to make sure that every opportunity is a valuable one.
Did you know that every minute 2.4 million searches are conducted on Google? And, of those, that only 25% of those individuals on average will look past the first page of results? We want you to be one of those first results when your audience performs a Google search. A great SEO strategy is the best way to make sure that happens. We focus on completing a cohesive SEO campaign through everything from local SEO to internal SEO to off-page SEO, so that your company can rank as high as possible. This will help you stand out from the millions of other competitors that are all looking for a placement in those 2.4 million Google searches every minute.
Our SEO services have given our clients impressive results. Over the years, we have improved SEO scores for companies that range from beauty to organic foods and even cryptocurrency. There truly is no industry we cannot service.
Your messaging needs to be perfectly written and consistent across all online channels. Writing for digital media requires an entirely different approach than writing a novel would, and your content needs to stand out no matter where it’s posted.
With that knowledge in mind, our copywriting services combine professionally written copy with expert SEO practices to ensure that your content is not only easy to read but more likely to perform well on search engines like Google. Whether you’re in need of blog articles, newsletters, ebooks, email campaigns, or even a full-length novel, our team of writers have got you covered!
We are not only living in a digital era. We are also living in a video-driven world. Nowadays, consumers respond more favorably to visual media, and you need to make sure to include video marketing into your content creation strategy.
A true innovator in the digital marketing space, Morissa Schwartz, CEO of Dr. Rissy’s Writing & Marketing, averages over seven million views per month on her Tik Toks, as well as millions of impressions per month on her Twitter as well. This is due, in no small part, to the video marketing elements that she has implemented into her content. With the team’s guidance and expertise, you can make that happen by signing up for our video services.
Don’t let the rest of the year pass by without making a big change to your marketing strategy. Schedule a call with us today to decide the best course of action for your business. Our team would be thrilled to work with you company to achieve your marketing goals.