TikTok Myths You Shouldn’t Believe as a Brand

TikTok is a fast-growing social media platform. What started as a platform to make silly videos and have fun has become one of the most influential places for brands to make their marketing impressions. This happened in large part due to the exponential growth that TikTok saw over the past few years. It seems that there is truly a trend for everyone as well as countless ways for individuals to express themselves through creative videos.

If we go to the official TikTok numbers, according to Appinventiv, “The download statistics for TikTok are highly impressive. TikTok is by far one of the most downloaded apps in the world in recent years. The app has over 1.2 billion monthly active users in 2021 fourth quarter and is expected to reach 105 billion by the end of 2022.”

Regardless of these numbers, though, brands are a bit skeptical to finally join the TikTok community. But that shouldn’t be the case. TikTok’s unique algorithm allows for extremely impressive organic views in a very short period of time. We want to help you feel less afraid of new social media platforms and finally jump on them because the results will be worth it.


3 TikTok Myths You Shouldn’t Believe

Brands often restrict themselves whenever a new platform comes into the space, denying the opportunity to grow and find diverse audiences through the strategic use of them. This is what happened with TikTok, as nobody knew what to expect at the beginning, and many brands were scared to jump in. Those innovators who dared to try it are now reaping the benefits. Meanwhile, those who took their time are forced to play catch up.

Today, we will focus on three popular myths that people believe when it comes to TikTok.

  • TikTok is just for kids.

This couldn’t be further from the truth. TikTok might have started as a platform that focused on children and teenagers, but as it grew, more and more people from different age groups joined the fun. If you go into TikTok, you can see videos for people of all ages, there are even some grandparents having fun with it.

Actually, 65% of TikTok users are 25 or older and spend an average time of 43 minutes on the platform per day. So, if you, as a brand, are concerned about not being able to find an audience relevant to your target market, you shouldn’t be worried about it anymore. No matter their age, they are likely to have a TikTok account.


  • TikTok views will not equate to sales

The opposite is usually true. TikTok has helped small businesses grow and that growth has been linked to countless examples of increased sales. There are a lot of case studies of people who uploaded their videos displaying their product who suddenly went viral overnight. This ended up in a wonderful reaction from the masses which converted to increased sales, brand recognition, and more.


  • I won’t find my niche.

TikTok created an amazing algorithm that users have fallen in love with. When you are scrolling through your TikTok feed, it is almost unbelievably tailored to your unique interests, and brands can capitalize on that. One of the biggest selling points of TikTok is that it has a wide variety of content: from beauty to entertainment, business, finance, and even more. 

It is all about interacting with and finding people who are likely to gravitate to your company. With TikTok, you can comment, like, share, and even save your favorite content for the algorithm to start working in your favor to connect you with your people.


Are you ready to join the TikTok community now? At Dr. Rissy’s Writing & Marketing, we can help every step of the way. We will guide you along the process from start to finish from creating your account to uploading your first video, and even learning to better interact with the community you are trying to reach.