There are more than a million different ways in which you can grow your brand, and one that we really enjoy using at Dr. Rissy’s Writing and Marketing is Facebook groups. As you might know, Facebook is the biggest social media network around the world (with over 2.7 billion monthly active users according to statista.com).
“Active users” every person who has logged into the platform in the last 30 days, and according to Facebook “3.14 billion people were using at least one of the company’s core products (Facebook, WhatsApp, Instagram, or Messenger) each month.”
If you are not using Facebook, you might want to rethink joining this platform, after all, there you will be able to reach the audience that your product or service is directed to.
But once you are part of Facebook, you might think to yourself: how do I make my brand grow? Well, give Facebook groups a try! There are a lot of people out there who decide to open a business page for their brand, and that’s one way to go, but you can take your brand to the next level once you start interacting with Facebook groups, or even create your own.
What makes Facebook groups so special is that members between that group can share experiences or talk about what they love. Groups are a place for your fans to share and bond over the love for your brand, product or service, and the best part is that you will be able to interact with them.
With this tool you are able to start a conversation, go to your group and ask how their day was, or what do they enjoy the most about your brand, you can even post a meme and share a few minutes of laughter.
The bottom line is that you will be able to build long-lasting relationships with your customers, interacting with them every single day will make them feel close to you, and at the end of the process they will become advocates of your brand.
We discussed this topic with Michelle Thames, a professional social media strategist who gave us the following advice: “My top tip is to create a community. It’s great to have followers but groups are different in which you can really create a nice community of people interested in your topic. So making sure your target audience is really figured out.”
You’ve got an opportunity here to tap into some real insights from the people who know your business best. You can start to watch, learn, ask for feedback, and then actually use it in your marketing and social media plan.
It is all about using that information to your advantage, once you know your customers, you will know what they are looking for and what they expect from you as a brand.