Using Pinterest in your marketing strategy

If you decided to start working on your social media strategy, you might have heard about the wonders of Pinterest. As of January of 2021 Pinterest counted with 442 million active users, placing it as the 14th largest social media platform in the world, and a fact that might shock you: Pinterest has more active users than Twitter.

Over the past year, we have been exploring the wonders of Pinterest and the truth is that if you use it right you will have amazing results. For us, Pinterest is more than a social media platform, it is a visual search engine where people can look for inspiration, information, or even use it as entertainment.

We have seen Pinterest being used in different ways from creating boards and finding inspiration for your dreamed wedding to sharing infographics and information to promote your latest blog. And that is the wonder of Pinterest! It is a social media platform so diverse that it can be used by anyone, so let’s start discussing how you can optimize your Pinterest account and use it in your marketing strategy.


Create your business profile

When you are working on a Pinterest strategy the first thing that you want to do is switch to a business profile. Then, you will be able to see all the analytics in order to understand how your content is performing.

Once you have your business profile, it’s time to brand it! Make sure to choose a profile photo and cover that represents you as a company, this will make your brand recognizable. We would recommend using the color palette of your brand and stick to what your audience knows you as outside of Pinterest.

Keep in mind that a brand should be consistent across all social media platforms. Take advantage of what you already have and use it in your Pinterest profile.

Research your competitors

The first thing that you should always do when you are starting a new social media profile is to make sure to do your research. What are your competitors doing on this platform and how can you apply it in your profile?

This research will determine your content guidelines and strategy. Depending on what you find out when you are doing your research you will start to understand the platform and figure out the next step. Using Dr. Rissy’s Writing & Marketing as an example, we have figured out that the most popular pins in the marketing field are informative which lets others know the trends and techniques that they should be using.

In our case, we like to mix this kind of content with humor and personal experiences, which has been successful so far because it allows our audience to relate to what we are doing on a day-to-day basis.


Interact with the community

What we love the most about Pinterest is the community! This social media platform is all about interacting and sharing useful information with others who are interested in the same things as you.

Also, Pinterest has a Community Boards option which allows users to invite others to their boards. There, different team members can share their favorite pins, build their inspiration together, and find information that might be useful for them in the future.


Create a content strategy

Now that you know the basics of Pinterest, it is time to work on a strategy. Pinterest strategies should include the type of content that you are going to create, in which format you are going to present it, how frequently you are going to post on the platform, and more.

Here at Dr. Rissy’s Writing & Marketing, we recommend starting small and then see how it’s going in order to add more and more pins! The first thing that you can do is to schedule a week’s worth of pins in different categories and formats and see which one performs better. This will give you an idea of what type of content your audience loves the most.

Once you know that, you can start creating and posting pins that your community is actually interested in, just make sure to check your analytics every once in a while in order to keep posting relevant and interesting content.


Advice from the experts

Since we started exploring Pinterest, we wanted to get advice from experts who have years at this game. Luckily we had the opportunity of chatting with Franz Russo (@franzrusso), a social media strategist, blogger, and author who had been on the top of the marketing game over the years, and he gave us the following tip:

“Pinterest is one of the platforms that has been able, over the years, to develop in an increasingly progressive manner while managing to maintain its integrity. From a platform of content curation, Pinterest has been able to establish itself as a useful tool for marketing in fashion, catering, automotive, clothing. Developing interesting tools such as those dedicated to advertising and maintaining its effectiveness, Pinterest today is a platform that is worth investing in, in any case”

As you can see, Pinterest has evolved without losing its essence, and everyday there are more people and businesses interested in joining the platform. If you are thinking about it, our advice would be to do it, explore this amazing platform and get ready to grow in one of the top social platforms.

Here at Dr. Rissy’s Writing & Marketing we are always looking for new ways to promote our business, and Pinterest is a tool that won’t disappoint you. Give it a try and let us know what you think in the comments!