In this course, you’ll learn the fundamentals of Search Engine Optimization for your DIY website. We’ll cover SEO blog writing, metadata, back-end SEO, backlinks, keywords, and more! All you need to rank on Google is at your fingertips. 

 

Course Outline:

 

Video One –  Getting Set Up Part 1

• What is SEO?
• Why is SEO important for your website?
• How can you optimize your website for Google?

 

Video Two – Getting Set Up Part 2

• Determine your site’s purpose
• Know your competitors
• How to set up your SEO plan to achieve your goals

 

Video Three – Getting found on Google

• How to get your site listed
• Homepage friendliness
• Is your website optimized for mobile searches?

Video Four – Building your site to accomplish your goals

• How to structure your site’s data
• What content should go where

 

Video Five – Wix SEO

• Wix-specific SEO (how to use Wix’s interface, etc.)
• Image alt-text how to
• Back-end how to

 

Video Six – WordPress SEO

• WordPress-Specific SEO
• The best SEO widget
• Image alt-text how to
• Back-end how to
• Using Slugs to help with SEO

 

Video Seven – understanding SEO metrics + SEO upkeep

• Some important metrics to know
• Getting better integrated with google search console
• Tracking conversions and leads
• Basic goal setting 
• SEO upkeep