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Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Working Smart
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Finding time for yourself as a marketing expert

One of the biggest challenges that we face as marketing and writing experts is finding time for ourselves. The social media world is absorbing and time-consuming; that’s why it’s so important to get out there and find some time to do things that make us happy. Don’t get us wrong,

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Copywriting
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Learn about the benefits of ghostwriting

If you are a writer, copywriter, or published author, you’ve hopefully heard of what a ghostwriter is.  In lay terms, it’s a writer who receives no recognition aside from compensation. Gotham Ghostwriters explains it in the following words: “The common definition of ghostwriting is the act of one person writing

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Marketing
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Using podcasts as part of your PR strategy

360 marketing is what we do for a living, and an important part of this type of marketing is PR. There are a million ways in which you can create your PR strategy, and for us, the element that makes our clients shine is podcast interviews. According to The Definition,

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Working Smart
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Learn how to create an effective business plan

When you are an entrepreneur, like us, you might be aware of what a business plan is and why it is so important to have one for your company. Usually, developing a business plan is a key first step to ensuring success. It will define that success, determine what your

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Social Media Marketing
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Influencer sites that you should use for influencer marketing campaigns

It’s 2021, and influencer marketing is stronger than ever. Every day more brands are relying on influencers to promote their products. Why? Because the audience sees influencers as normal people they can trust, some influencers live ordinary lives, such as many of us do, and if something works for them,

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Marketing
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Learn how to support small businesses near you

Dr. Rissy’s Writing & Marketing main goal is to help other entrepreneurs and businesses grow with our marketing and writing services. At Dr. Rissy’s Writing & Marketing, we know how important it is to support small businesses, primarily local, because those businesses are part of the community. When you live

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Marketing
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Reasons why you should be already using YouTube Shorts

YouTube was one of the first social media platforms to rise; if you recall the rise of the Internet, you might remember the days of funny cat videos, vlogs, or even memes like “Charlie bit my finger.”  However now, we are in an era where everything is so much more

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Copywriting
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Tips to boost your copywriting skills for social media

There are different types of copywriting, and writing for social media is not the same as writing for a blog or printed publication. When it comes to social media, being concise is the key to grabbing your audience’s attention. According to Sprout Social, “Globally, over 3.6 billion people use social

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Marketing
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Everything you should know about the creative process

Everybody is talking about the creative process and how it works, but is there a standard model that works for everyone? At Dr. Rissy’s Writing & Marketing, we believe that the creative process is individual, and what works for some of you might not work for everyone else. The creative

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