Few things are easy about marketing, even to an expert. Every plan should follow detailed guidelines that vary depending on the business. This includes email marketing. There is a lot of planning to do when launching an email campaign, especially if your goal is to build a database and send…
Social media can deliver information in a heartbeat. In fact, most people on social media prefer it that way. So if you, as a marketer, offer information in a long and drawn-out manner, you’re not likely to gain a large audience or customer base. This is why I have always…
Corporate blogging is a type of marketing every company should use! At Dr. Rissy’s Writing and Marketing, we love this type of blogging. It allows us to stay on top of trends all the time, opening discussions about situations that are happening in our industry. So what IS corporate blogging?…
It is understandable that if you don’t have a website, you might be worried that you won’t get as many leads as you want to. But there is a solution: networking. To keep it brief: networking involves finding people who are working in the same field as you and who…
Lately, we have been thinking a lot about websites and how to improve them. So let’s discuss some features that can take your website to the next level! Your website should be easy to navigate, first and foremost. If your site is simple to understand, your audience will feel comfortable…
We have seen a lot of questions regarding how to start a copywriting career: which specific tools you need, how to use them, and more. To be honest, there isn’t a right or wrong way to be a copywriter, but it will be easier if you have the right gadgets.…
Lately, I have seen a lot of discussions where people compare Instagram and TikTok, fiercely battling over which is better. Which one wins the Gold Medal at the Social Media Olympics? The truth is: those are two completely different social media platforms that are used by different people for different…
The debate rages on about whether there’s any good in social media or if it’s little more than a big time-waster. The way we see it, social media has a ton to offer…if you use it right. For example, at Dr. Rissy’s Writing and Marketing, we use social media to…
YouTube is a strong platform that allows viewers to find thousands of videos per minute. According to statistics, YouTube has 490 million users worldwide, generating an estimated 92 billion page views each month. If you want to start your own YouTube channel and get in those sweet, sweet views, then…
Some might say that a first-person point of view over the third-person is a weird preference when it comes to fiction. Publishing companies are no different when it comes to this preference, especially if they prefer to publish non-fiction writing. We mostly focus on creating amazing works of fiction. However,…