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Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Working Smart
morissaschwartz

Learn how to create an effective business plan

When you are an entrepreneur, like us, you might be aware of what a business plan is and why it is so important to have one for your company. Usually, developing a business plan is a key first step to ensuring success. It will define that success, determine what your

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Social Media Marketing
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Influencer sites that you should use for influencer marketing campaigns

It’s 2021, and influencer marketing is stronger than ever. Every day more brands are relying on influencers to promote their products. Why? Because the audience sees influencers as normal people they can trust, some influencers live ordinary lives, such as many of us do, and if something works for them,

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Marketing
morissaschwartz

Learn how to support small businesses near you

Dr. Rissy’s Writing & Marketing main goal is to help other entrepreneurs and businesses grow with our marketing and writing services. At Dr. Rissy’s Writing & Marketing, we know how important it is to support small businesses, primarily local, because those businesses are part of the community. When you live

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Marketing
morissaschwartz

Reasons why you should be already using YouTube Shorts

YouTube was one of the first social media platforms to rise; if you recall the rise of the Internet, you might remember the days of funny cat videos, vlogs, or even memes like “Charlie bit my finger.”  However now, we are in an era where everything is so much more

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Copywriting
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Tips to boost your copywriting skills for social media

There are different types of copywriting, and writing for social media is not the same as writing for a blog or printed publication. When it comes to social media, being concise is the key to grabbing your audience’s attention. According to Sprout Social, “Globally, over 3.6 billion people use social

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Marketing
morissaschwartz

Everything you should know about the creative process

Everybody is talking about the creative process and how it works, but is there a standard model that works for everyone? At Dr. Rissy’s Writing & Marketing, we believe that the creative process is individual, and what works for some of you might not work for everyone else. The creative

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Working Smart
morissaschwartz

3 qualities that will make you stand out as an entrepreneur

Entrepreneurship isn’t easy. It takes courage to start a business on your own. That’s why only highly motivated entrepreneurs are the ones who build a company that lasts.  Dr. Rissy’s Writing & Marketing is a woman-owned business, and we are proud to say that our founder Morissa Schwartz has all

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SEO
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Crafting CTAs that convert

When you are in the process of becoming a marketing expert, there are some terms that you should be aware of; one of them is CTA. CTA stands for call-to-action. CTAs are visualized as phrases or buttons that guide you along a website or marketing funnel. You can apply call-to-actions

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Marketing
morissaschwartz

Types of influencers and who should work with them

Nowadays, almost every brand works with influencers because they have the ability to mold the perception that your audience has about a particular product or service. Social media influencers, as their name suggests, influence the buying behavior and decision-making of their followers. Using influencers in your marketing strategy is a

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