If you think about it, social media has changed the way we communicate. Why? Because we have to find a way to get our audience’s attention and, depending on where you post your content and the way that you present it, you will get different results. When you go to…
Our social media platforms have given us the visibility that we need in order to stay in touch with current clients, inform about our products and services, and get leads that might be interested in working with us in the future. That’s why we make such a big deal about…
The year is ending, and only one thing is certain: influencer marketing is here to stay. I heard many experts predict that this type of marketing wouldn’t last long – well, they were wrong. Influencer marketing is one of the most powerful techniques that you can use, if you aim…
If we could give one piece of advice to new social media managers, it’s this: do your research and always keep studying new trends. As social media managers, you have to always be at the top of your game. When you start working in the new and exciting world of…
Whenever you create your social media pages, you need to know how they are performing in different aspects. That’s how Key Performance Indicators were born – to tell you how you are doing and what you can improve. If you haven’t heard about KPIs before, they are a measurable value…
We are aware that writing a speech might not be as easy as everyone thinks. Actually, even copywriters think too much when it comes to writing a speech because it isn’t something that you are going to put up on social media or on a website. It’s a completely different…
Advertising is one of the most successful techniques in social media nowadays, but its success depends on one thing: targeting. Social media advertising basically allows you to directly target the audience that is right for your business. With this technique, you can target brand new customers or returning ones. According…
Prevalence of Social Media and Disability Social Media usage has become increasingly popular, with approximately 79% of Americans using at least one social media platform in 20191. Platforms such as YouTube and Facebook are the most used platforms while Twitter, Instagram, Pinterest, and Snapchat are slowly increasing in popularity. While…
Even if we are in a social media era, you will need a website for your business. Why? Well, look at your website as a presentation card. We will take Dr. Rissy’s Writing and Marketing website and social media accounts as an example. Our brand is on different social media…
At Dr. Rissy’s Writing and Marketing, we know how hard it can be to develop the right kind of content for your social media profiles. You need to make in-depth research about your audience, and understand what they want to read or see. Finding the right content creator for your…