Advertising is one of the most successful techniques in social media nowadays, but its success depends on one thing: targeting. Social media advertising basically allows you to directly target the audience that is right for your business. With this technique, you can target brand new customers or returning ones. According…
Prevalence of Social Media and Disability Social Media usage has become increasingly popular, with approximately 79% of Americans using at least one social media platform in 20191. Platforms such as YouTube and Facebook are the most used platforms while Twitter, Instagram, Pinterest, and Snapchat are slowly increasing in popularity. While…
Even if we are in a social media era, you will need a website for your business. Why? Well, look at your website as a presentation card. We will take Dr. Rissy’s Writing and Marketing website and social media accounts as an example. Our brand is on different social media…
At Dr. Rissy’s Writing and Marketing, we know how hard it can be to develop the right kind of content for your social media profiles. You need to make in-depth research about your audience, and understand what they want to read or see. Finding the right content creator for your…
When it comes to social media platforms to promote your business we bet that the first two that come to your mind are Facebook and Instagram. After all, those are two of the most popular platforms all over the world, but should you stick to those two? Facebook and Instagram…
We want to make something clear, there aren’t ethical or unethical social media sites. There are ethical or unethical people, and when you bump into one of these you start thinking that it is the social media site’s fault, but the truth is that it isn’t. It’s important to remember…
There are situations in which your marketing strategy demands that you express sensitivity. Especially when we’re going through turbulent times, it’s important to connect to your audience on an emotional level. Sensitive Marketing, also known as Emotional Marketing, refers to marketing and advertising efforts that primarily use emotion to make…
It has happened to all of us, you go to your favorite social media site, post a strong opinion on a certain topic, and you start getting likes and comments. But those two forms of interaction don’t necessarily mean that you are 100% correct with what you are saying. Having…
Much like the Jersey Shore crew, the whole world is dealing with a difficult situation right now. We all have to adapt to a new environment in which our routines change, which has been a great lesson in the power of adaptability. Dr. Rissy’s Writing and Marketing has worked remotely…
It is understandable that if you don’t have a website you might be worried that you won’t get as many leads as you want and need. But there is a great solution: networking! There are few more proven tracks to success than finding people in the same field as you…