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Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Social Media Marketing
morissaschwartz

KEEPING TRACK OF YOUR KPIS ON SOCIAL MEDIA

Whenever you create your social media pages, you need to know how they are performing in different aspects.  That’s how Key Performance Indicators were born – to tell you how you are doing and what you can improve. If you haven’t heard about KPIs before, they are a measurable value

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Business writing
morissaschwartz

WRITING A GOOD SPEECH

We are aware that writing a speech might not be as easy as everyone thinks. Actually, even copywriters think too much when it comes to writing a speech because it isn’t something that you are going to put up on social media or on a website. It’s a completely different

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Social Media Marketing
morissaschwartz

SHOULD I ADVERTISE ON SOCIAL MEDIA?

Advertising is one of the most successful techniques in social media nowadays, but its success depends on one thing: targeting. Social media advertising basically allows you to directly target the audience that is right for your business. With this technique, you can target brand new customers or returning ones. According

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Social Media Marketing
morissaschwartz

THE IMPORTANCE OF SOCIAL MEDIA ACCESSIBILITY

Prevalence of Social Media and Disability Social Media usage has become increasingly popular, with approximately 79% of Americans using at least one social media platform in 20191. Platforms such as YouTube and Facebook are the most used platforms while Twitter, Instagram, Pinterest, and Snapchat are slowly increasing in popularity. While

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