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Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Writing
morissaschwartz

FIRST OR THIRD PERSON? FICTION OR NON FICTION?

Some might say that a first-person point of view over the third-person is a weird preference when it comes to fiction. Publishing companies are no different when it comes to this preference, especially if they prefer to publish non-fiction writing. We mostly focus on creating amazing works of fiction. However,

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Writing
morissaschwartz

WHAT MAKES YOU WRITE ON A DAILY BASIS?

Lately, we have been amazed at how much we have been able to achieve on a daily basis. In our copywriting department alone, we have dealt with multiple clients in a single day! We delivered projects and fixed technical problems, helping each other out whenever more than one person was

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Writing
morissaschwartz

COPYWRITERS + EDITORS = EXCELLENT RESULTS

Content creators spend a lot of time debating whether they really need an editor on their team or not. If you have a copywriter working on different projects, shouldn’t it be on the writer to make sure their writing is perfect before sending it to a client?  While it may

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Writing
morissaschwartz

DEALING WITH WRITER’S BLOCK

I decided to write about writer’s block again because I want to normalize the problem, rather than demonize those who suffer from it. I have seen so many people get frustrated and angry at themselves because they cannot write as productively today as they did yesterday. Creative block is a

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Working Smart
morissaschwartz

BEING A “FASTER” COPYWRITER

I don’t think there is a way for copywriters to deliver work faster. Everything they write takes a different amount of time to draft, depending on the topic. For that reason alone, I always say that the best copywriters have the ability to adapt to diverse situations. You may have

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Working Smart
morissaschwartz

BEING SELF-PUBLISHED

I am proud to say that as a self-published author, my book has been successful in ways that have surpassed my expectations. You can find my book – “Writing for the New Generation” – on Amazon, available in kindle, paperback, and mass market paperback formats. We are the new generation

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graphic of laptop sitting on a mint green background with papers, a cup of coffee, and a cell phone by it.
Copywriting
morissaschwartz

Enhancing Your Writing with Adjectives

When I started my career as a copywriter, I was always looking for ways to stand out. What could I possibly do to make my writing better, no matter what? I found my answer rather quickly – I needed to find the right adjectives and strategically place them into the

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Copywriting
morissaschwartz

COPYWRITING VS. TECHNOLOGY

We have seen a trend lately in which certain careers are being replaced by technology. For example, medical operations can now be performed with tech in order to get better results. As a result, certain professions in the medical field are now in danger of becoming obsolete. Could this ever

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Copywriting
morissaschwartz

EMAIL COPYWRITING RULES

The first thing you should know is that email copywriting is technically the actual text seen within your email. On a conceptual level, however, email copywriting always directs the reader towards a certain goal. Email copywriting can be used to fulfill different goals. Keeping your subscribers informed about a specific

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Content Marketing
morissaschwartz

DR. RISSY’S UPWORK RATING IS OFFICIALLY TOPS!

If you’re a freelancer or a company looking for freelancers, chances are you’ve heard of Upwork. It’s one of the pre-eminent sites for writers, marketers, and content mavens looking for work, and business of all sizes who need help bringing their company to the next level. Over 12 million freelancers

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