The first thing you should know is that email copywriting is technically the actual text seen within your email. On a conceptual level, however, email copywriting always directs the reader towards a certain goal. Email copywriting can be used to fulfill different goals. Keeping your subscribers informed about a specific…
I have heard many people ask about what the most profitable sector in the copywriting industry is currently. To be honest, I don’t think that a certain sector is more profitable than others per se – it’s what you can do with the writing you produce that matters more. The…
Written communication in business is designed to convey information. Internal communication addresses staff, employees and parties to the business. External information is crafted for a public audience. Under-estimating the power of effective written communication in business is a costly mistake for any business owner. Written communication in form of print…