When it comes to drafting an “about us” page for a client, I think about what I would like to read about a certain company. After reflecting on what my clients want in their websites, as well as what I want in my own, I have discovered that the most…
When I started my career as a copywriter, I was always looking for ways to stand out. What could I possibly do to make my writing better, no matter what? I found my answer rather quickly – I needed to find the right adjectives and strategically place them into the…
We have seen a trend lately in which certain careers are being replaced by technology. For example, medical operations can now be performed with tech in order to get better results. As a result, certain professions in the medical field are now in danger of becoming obsolete. Could this ever…
The first thing you should know is that email copywriting is technically the actual text seen within your email. On a conceptual level, however, email copywriting always directs the reader towards a certain goal. Email copywriting can be used to fulfill different goals. Keeping your subscribers informed about a specific…
I have heard many people ask about what the most profitable sector in the copywriting industry is currently. To be honest, I don’t think that a certain sector is more profitable than others per se – it’s what you can do with the writing you produce that matters more. The…
Written communication in business is designed to convey information. Internal communication addresses staff, employees and parties to the business. External information is crafted for a public audience. Under-estimating the power of effective written communication in business is a costly mistake for any business owner. Written communication in form of print…