Dr. Rissy’s Blog
The best way to improve your copywriting skills is to write, write, and write. Our team practices by writing about anything and everything; what happened during their day, what they dreamed about, etc. If you have novice friends in the field, you can create a copywriting club. Choose a topic
There’s always a story to tell, big or small, simple or complex. Storytelling is an age-old technique because it allows others to know who you are and what you have to say. Storytelling is captivating. The beauty of your story is that it’s immersive, and there’s something amazing about letting
When we first began blogging, we had no idea that this marketing technique would become so popular. Dr. Rissy’s Writing and Marketing blog started as a way to share what we were thinking – and most importantly – to share our knowledge with people interested in the same topics that
When it comes to drafting an “about us” page for a client, I think about what I would like to read about a certain company. After reflecting on what my clients want in their websites, as well as what I want in my own, I have discovered that the most
When I started my career as a copywriter, I was always looking for ways to stand out. What could I possibly do to make my writing better, no matter what? I found my answer rather quickly – I needed to find the right adjectives and strategically place them into the
We have seen a trend lately in which certain careers are being replaced by technology. For example, medical operations can now be performed with tech in order to get better results. As a result, certain professions in the medical field are now in danger of becoming obsolete. Could this ever
The first thing you should know is that email copywriting is technically the actual text seen within your email. On a conceptual level, however, email copywriting always directs the reader towards a certain goal. Email copywriting can be used to fulfill different goals. Keeping your subscribers informed about a specific
I have heard many people ask about what the most profitable sector in the copywriting industry is currently. To be honest, I don’t think that a certain sector is more profitable than others per se – it’s what you can do with the writing you produce that matters more. The
Written communication in business is designed to convey information. Internal communication addresses staff, employees and parties to the business. External information is crafted for a public audience. Under-estimating the power of effective written communication in business is a costly mistake for any business owner. Written communication in form of print
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