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Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Social Media Marketing
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The big secret behind healthy communication

Everybody talks about the big secret behind having a successful social media marketing agency, and as simple as it sounds, the secret is having good communication. As a social media marketing agency you want your team to be in sync, because when that happens, you get excellent results for your

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Social Media Marketing
morissaschwartz

Effective Social Media Planning Tools for Brands in 2021

If you are a brand starting your social media journey there’s one thing that you should keep in mind: plan your content! This is the most effective technique for brands in 2021 especially when it comes to organizing your social media sites and making sure that everything follows your company

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Marketing
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USE FACEBOOK GROUPS TO GROW YOUR BRAND

There are more than a million different ways in which you can grow your brand, and one that we really enjoy using at Dr. Rissy’s Writing and Marketing is Facebook groups. As you might know, Facebook is the biggest social media network around the world (with over 2.7 billion monthly

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Content Marketing
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HAS SOCIAL MEDIA CHANGED THE WAY WE COMMUNICATE?

If you think about it, social media has changed the way we communicate. Why? Because we have to find a way to get our audience’s attention and, depending on where you post your content and the way that you present it, you will get different results. When you go to

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Social Media Marketing
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INFLUENCER MARKETING TRENDS FOR 2021

The year is ending, and only one thing is certain: influencer marketing is here to stay. I heard many experts predict that this type of marketing wouldn’t last long – well, they were wrong. Influencer marketing is one of the most powerful techniques that you can use, if you aim

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Social Media Marketing
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THE BASICS FOR SOCIAL MEDIA MANAGERS

If we could give one piece of advice to new social media managers, it’s this: do your research and always keep studying new trends. As social media managers, you have to always be at the top of your game. When you start working in the new and exciting world of

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Social Media Marketing
morissaschwartz

KEEPING TRACK OF YOUR KPIS ON SOCIAL MEDIA

Whenever you create your social media pages, you need to know how they are performing in different aspects.  That’s how Key Performance Indicators were born – to tell you how you are doing and what you can improve. If you haven’t heard about KPIs before, they are a measurable value

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Social Media Marketing
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SHOULD I ADVERTISE ON SOCIAL MEDIA?

Advertising is one of the most successful techniques in social media nowadays, but its success depends on one thing: targeting. Social media advertising basically allows you to directly target the audience that is right for your business. With this technique, you can target brand new customers or returning ones. According

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Social Media Marketing
morissaschwartz

THE IMPORTANCE OF SOCIAL MEDIA ACCESSIBILITY

Prevalence of Social Media and Disability Social Media usage has become increasingly popular, with approximately 79% of Americans using at least one social media platform in 20191. Platforms such as YouTube and Facebook are the most used platforms while Twitter, Instagram, Pinterest, and Snapchat are slowly increasing in popularity. While

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Social Media Marketing
morissaschwartz

ARE YOU LOOKING FOR A CONTENT CREATOR FOR YOUR SOCIAL MEDIA?

At Dr. Rissy’s Writing and Marketing, we know how hard it can be to develop the right kind of content for your social media profiles. You need to make in-depth research about your audience, and understand what they want to read or see. Finding the right content creator for your

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