Google Analytics and the Importance of KPIs

Everything can be found online. That’s why everybody should have a website that describes their products and services effectively so customers can understand why they are the optimal choice. However, having one is just step one. How do you know the website complies with its function? You should install Google Analytics and start studying its Key Performance Indicators (KPIs).

According to Tech Target, “Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It is used to track website performance and collect visitor insights.” To put that in laymen’s terms, this is a tool where you can learn what is happening on your website and determine any next steps to create a strategy that will improve its performance.

Currently, Google Analytics consists of a bunch of different indicators, and at first, it can be easy to get lost among all those numbers. That’s why the Dr. Rissy’s Writing & Marketing team will talk you through our top five indicators and how you can use them to understand more about how your potential customers navigate your website.


New vs. Returning Users

The first thing you should figure out about your website is who visits it. By effectively utilizing Google Analytics, you will be able to see how many new users your business gets and, more importantly, how many users return to your website. If a user returns to your website, it is because they are interested in what you are offering. You should use this information to your advantage and create a strategy to convert these returning users into actual customers.


Time On Page

Now that you know how many people visit your website, it’s time to understand how much time they spend on it. You can also see which pages of your website they spend the most time on. Do they stay on the landing page or go to your services section to learn more about your business? If you have a blog, do they stay on it and read it? 

Once you have this figured out, you will see which pages need the most attention. 


Organic & Paid Sessions

This will be a good KPI to keep in mind if you utilize paid advertising on your website. It will tell you if you are receiving organic visitors or if most of them are coming from your Google Ads campaign. Suppose most of your potential customers visit your website because of your advertising efforts; in that case, it is time to consider creating an SEO strategy that will position your website better within search engines.


Conversion Rate

People visit your website, but are they actually doing what you want them to while they’re there? The goal of your website could be creating leads, setting up calls, scheduling an appointment, buying products, etc. The ideal scenario is that your visitors perform that final action that you are calling them to. You can set up a conversion goal in Google Analytics and see how many of your visitors perform that action.


Search Queries

As Data Pine states, a search query is “a comparison of the most frequent organic and paid search queries or keywords, which ultimately result in clicks, can also lead to valuable new insights.” It will help you understand the most used keywords that visitors use to find your website and if there are any overlaps.

If you haven’t set up your Google Analytics account, we can help you out! We have a team that will assist you with setting up your KPIs, delivering monthly reports, and creating marketing strategies to improve your website. Let’s schedule a call and discuss our overall marketing services.