One of the most utilized PR strategies in the current market is working with influencers that have authority in your field. Social media influencers can bring brand awareness by offering an endorsement towards credibility for your product or service as well as serving as a sales resource for a market you may be trying to reach.
Every day, more brands are looking for influencers to assist their company’s goals because their power seems endless. Influencers have an important tool; they connect with their audience and are natural leaders, meaning they can transform a consumer’s behavior and guide them through your sales funnel.
By showing their day-to-day life, they are able to connect with their audience on a personal level, more than traditional means of advertising such as radio or television. The personal connection they bring to their fans is truly invaluable because they feel like a close friend recommending their favorite products, which is proven to be an effective way of growing your business.
But how can you work with an influencer? More importantly, how can you find someone that is the right fit for your business? At Dr. Rissy’s Writing & Marketing, we utilize a team of PR professionals who will be sharing their best tips and tricks to create a social media influencer campaign. Whether you want to do it by yourself or have a team of professionals guide you through the process, we are here to help you out.
1- Create a spreadsheet
The first step to any effective PR strategy is research. What we recommend is creating a spreadsheet with possible influencers to collaborate with. This spreadsheet should contain any available personal information you can find, such as name, phone number, representation, email, social media handles, and follower count.
Once you have gathered enough information, it’s time to reach out! A good starting point is 10 to 20 influencers per day depending on your overall marketing goals, but feel free to increase that if you feel capable of doing so. Most influencers (or their management) will inform you of their rates and express any initial interest in working with your brand. Keep in mind that the influencers you reach out to should align with your company’s values. A fashion influencer may not be the best fit for a sports betting app, for instance.
2- Write a PR pitch
According to Flowrite, “A media pitch is a brief summary of your product or idea that you send to journalists in the hopes of getting press coverage. Your pitch should be no longer than one paragraph and include all the necessary details about your story.” When it comes to PR, your pitch should be short and straight to the point. Start with an overview of your business and then personalize it accordingly, explaining why you would love to work with that specific influencer.
This will allow the influencer or their management firm to understand your business’s point of view and better determine if they are interested in moving forward with a collaboration. A good PR pitch will catch the reader’s attention in the first few lines, as they receive dozens upon dozens per day.
3- Create your strategy
You should always work with a strategy in mind, and what you offer to these influencers should be aligned with it. Usually, when working with influencers, we create a growth strategy because brands want to reach new audiences that could be interested in their services. You can also use a conversion strategy, where you offer a percentage of the sales to the influencer, and they will do the work to sell your product or service. Find out which one works best for your goals and use it as a guiding star throughout your efforts.
At Dr. Rissy’s Writing & Marketing, we can help you figure out the best influencer marketing strategy for your business by connecting you with influencers that will yield the best results. Ready to take your business to the next level? Schedule a call, and let’s work together.