A few weeks ago, we created an SEO 101 guide for those interested in learning more about Search Engine Optimization; the article did so well that we wanted to share some more information on how SEO can improve your online presence.
To cover the basics, let’s remember what SEO is. According to Moz: “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” So basically, you can improve your website traffic through SEO, generating more traffic and appearing in more search engine results with terms related to your business.
This time we want you to keep in mind that there are different types of SEO and serve diverse purposes, and if you apply them together, you can take full advantage of the practice generating exceptional results.
Three Types of SEO to get started
Today we are going to be teaching you about the three most important types of SEO, why they are helpful, and how you can apply them in your marketing strategy.
On-Page SEO
This type of SEO is an on-site SEO, meaning that you will be optimizing every detail and content of your website; this is helpful because you can create content directed at your audience, and they will find it interesting enough to stay a little more on your website.
These are some of the steps that you need to take care of when it comes to this type of SEO
1.Keywords: The first thing you need to do is determine the keywords you want to rank for. It is more effective when you look for keywords with high relevance and search volume but less competition. Once you research, you can start optimizing your website by having these keywords in mind.
2.Internal linking: These URLs take you to different parts of your website and are essential since they make it easier to navigate. User experience is a big part of SEO. Make sure to insert links on targeted keywords in your copy and link to high-authority pages.
3.Metadata: Never have blank metadata information. Metadata tells Google about the content of your page and ranks it in search results according to the keywords in each of them.
Off-page SEO
Suppose on-page SEO is related to everything that happens on your website. In that case, off-page SEO is the opposite. It is all about building your website reputation on other sites, and the most crucial factor is link building.
According to Six City Marketing, link building is “the practice of getting other reputable websites to link back to your site.” So when you appear in a website’s search result with high domain authority, then yours will get higher too.
We love to do this at Dr. Rissy’s Writing & Marketing by writing guest posts for your business to be published on high DA websites. We find online publications in your industry and select them carefully to make other people in the field know about your product or service.
We ensure that these publications have “qualified traffic,” meaning that the site’s number of visitors is legit and the people are interested in your field of expertise.
Technical SEO
This type of SEO refers to all of the technical aspects of your website. What happens with SEO is that Google crawls your website, searching for keywords to make you appear in search engines. That’s why your website needs to be easy to use and efficient.
Make sure that your website speed is fast enough. Nowadays, users have a short attention span, and if your website doesn’t load fast, they will leave the site.
Last but not least, optimize your website to be mobile-friendly. A good website should be open and used on every device: laptop, tablet, and phone.
If you are interested in implementing SEO on your website, don’t hesitate to contact us! At Dr. Rissy’s Writing & Marketing, we offer different SEO packages that adapt to your needs. We are waiting for you.
