There’s no doubt that the advertising industry is growing every day. Whenever you login into your social media platforms, you are bombarded with advertisements about a product, promotion, or service. This might be a hot take, but we love ads! They allow us to discover newly launched products, promotion services, and even events that are taking place in the community.
According to Big Commerce, “75% of Gen Zers and 48% of millennials are making purchasing decisions influenced by social media ads, and in 2020, social media ad spend in the US was valued at $40.3 billion.” Nowadays, the average daily spend that big brands allocate for their ads is about $100-$200 dollars.
This means that if you want to be found online, you will need to work with a realistic budget that will meet your business’ needs and allow you to compete. You need to invest smartly in social media platforms that work for you to make your business stand out from the competition.
Today, there are a lot of options when it comes to paid advertising platforms. Almost every social media platform allows for internal advertising to boost your content to new viewers. With that in mind, which one should you choose?
At. Dr. Rissy’s Writing & Marketing, we are going to go over our top five platforms and the reasons why these stand out from the pack. Keep in mind that these are only suggestions. If there’s another option available that you feel would suit your business better, then give it a try! Ads are all about trying different techniques and figuring out which one works for your unique needs.
Top 5 Advertising Platforms
As we have said before, if you can’t be found on Google, you do not exist. According to Oberloo, Google processes over 8.5 billion searches per day, making it the most used search engine in the world: “Google dominates the search engine market. In fact, as of January 2022, Google holds 91.9 percent of the market share.”
With Google Ads, you can set up Pay-Per-Click campaigns where your website will be among the top results when users search for a specific keyword related to your industry. For example, if you own a carpentry business, you can set up a campaign to be in the top results when people search for things like “carpenters near me” or “best carpenters in New Jersey”.
Keep in mind that to set up a campaign, there are a lot of factors to take into consideration, such as age, location, interests, and more.
Social media ads are king of the digital world. Nowadays, users rely more on social media than any other search engine out there.
As you might know, Facebook is now powered by Meta, which makes it possible to not only advertise on their parent platform but also on Instagram as well. That’s the reason why we love Facebook ads so much; you can work with multiple platforms in just one place, meaning it can display the ads in the format of your liking to multiple locations.
With Facebook ads, you can work with both Facebook and Instagram, but let’s not forget another social media giant: Twitter. Twitter ads are extremely user-friendly and easy to navigate. Just choose a tweet to serve as the promotion for your business, boost it, and start seeing results!
This one might surprise you, but Pinterest also offers internal advertising. Certain target demographics are great for this platform. Pinterest user data suggests that their key demographic is mostly middle-to-upper-class women who are looking for inspiration. So, if your business tailors to that audience, then you should absolutely look into Pinterest advertising.
Last but not least, Amazon’s internal advertising offers you the opportunity to get your products into the eyes of consumers on one of the biggest shopping websites in the world. You can choose if you want to advertise a specific product or the overall store, allowing you to be one of the top results people see when they are looking for products similar to yours. Also, Amazon not only advertises sponsor products in their search engine, but you can also set it up to appear on other websites as well.
If you are thinking about developing your paid advertising strategy, then consider contacting the experts for help! At Dr. Rissy’s Writing & Marketing, we count on a certified advertising team that will guide you through every step of the process to help you get better results.