We have seen how Instagram has evolved over the years, and one of the latest updates has been the app’s intention to move forward as a video content platform. Instagram has been known as a source of entertainment, where you can showcase what you love and get to know what other people or businesses are doing.
Until the summer of 2021, Instagram focused and relied mostly on image-based content. You could see snaps of people’s lives, keep up to date with the latest news, and showcase products or services. Slowly but surely, though, the app has been changing to a video platform. They have been rolling out new features including stories, IGTV, live streams, and now Reels. This latest feature came up as a rival to the biggest competitor for the app: TikTok.
Adam Mosseri stated, “One of the platform’s top priorities in 2022 will be to double-down on video…. It’s no longer just a photo-sharing app.” Instagram realized how much people enjoyed consuming video content, and shifted along with the trends. Audiences gravitate toward video content because it only takes a few seconds of your time to suck you in, understand it, and process it. Right now, a whole new generation is consuming social media content in a new way, and Instagram understands it has to grow with them to continue as a relevant social media platform.
But what does this change mean for your brand? Well, as different social media platforms evolve, you have to evolve with them. Keep in mind that this doesn’t mean that you have to change all of your content overnight, but you should slowly begin to adapt to these new trends to stay relevant as well.
Today, we are going to be discussing a few ways in which you can adapt your content without losing the fundamental elements of your brand. At the end of the day, it’s all about diversifying your content and using the tools that are available to you on the platform.
This is one of their first additional tools that audiences have really gravitated to. With Instagram stories, you can connect with your audience in a personal way. When you post a video to your story, it only lasts 24 hours, but it makes a lasting impact on your followers.
Currently, Instagram stories can be 15 seconds long, but the platform is testing a feature where stories can be 60 seconds long. What makes Instagram stories so popular is that they have tools where you can interact with your audience. You can create polls, encourage them to ask questions, and even showcase your daily life at the office.
This feature allows you to create real-time streaming content. It is really popular within professional communities where they can share their knowledge and thoughts with their audience.
Live streams can be as long as 4 hours, so if you are thinking about doing an Instagram Live, make sure to choose a topic where you can keep your audience engaged for the long-haul. The best part about IG Lives is that if someone misses it, you can post it later on your feed for them to see.
Last but not least, we have Instagram Reels. This has been one of the latest features introduced by Instagram and it’s proven to be quite popular so far.
The Instagram algorithm strongly benefits from this type of content as of writing this article. The biggest perk is that Reels are super easy to create. You just have to choose the right clips and use them to make a cohesive video for your audience. Depending on what your brand does, you can create educational videos, comedy videos, and more.
What’s really important with Instagram Reels is that you should always keep up with the trends. From time to time, there are trending sounds and videos that people in the community love to recreate and see. Make sure that your brand jumps into these trends to enjoy the perfect mixture of having fun while reaching more people.
Once you start implementing video content into your marketing strategy, you will be better positioned to see improved results. Currently, Instagram’s algorithm is rewarding creators who start using more video content in their content strategy. This is no surprise as this helps Instagram reach their final goal of becoming a video platform.
At Dr. Rissy’s Writing & Marketing, we can help you create this type of content. You can send us your clips and we will make sure to adapt them to trends, while providing top-notch editing services. Schedule a call with us and let’s start creating content together.