Tiktok has been ruling the social media game for over a few years now. Tiktok was launched in China with the name of Douyin in 2016. However, when it started gaining traction in the Asian market, its parent company ByteDance decided to launch the international version of the app.
When TikTok started, it was all about dancing and lip-syncing to our favorite songs; we loved spending hours scrolling through and watching people come up with different dances and ways to perform the trending sounds. But then, TikTok evolved and became a full video service where users could literally find everything.
Nowadays, everyone loves to spend time on their “For You” Page, and the reason is that the TikTok algorithm is so good that it catches everyone’s interests in just one scroll. What makes TikTok so enjoyable is that it can recognize the content you enjoy and show it to you every time you log into the app.
According to the TikTok report, the app was downloaded 2.6 billion times last year and has 1 billion active users. That’s why it’s so important to be on TikTok today; if you find your niche, your business could reach your potential customers in a short period of time. Today, at Dr. Rissy’s Writing and Marketing, we will teach you the TikTok basics. You will learn everything you can do on the app and how it can help your business succeed.
Here’s what you need to succeed on TikTok
Many people have the misconception that to succeed on TikTok you need a lot of video gadgets and software. The truth is that you only need your phone and a few seconds of your day to record your videos. Considering that, here are the three most important things that you need to succeed in this app.
Organize your content.
This is what you need to do before you get started. Figuring out the type of content you want to publish depends on what you or your business does. For example, if you are a marketing expert like us, you might want to give tips and tricks about the latest marketing techniques. Or record videos with bits and pieces about your day.
The truth is that when a video succeeds, it’s all about creating a connection with your audience. When you start organizing your content, make sure to think of something that will make your followers connect with you and with what you do for a living.
Don’t be afraid of the camera.
Keep in mind that TikTok is a video recording app, so you will want to get rid of that camera fear. Let’s be honest; nobody does their first TikTok video perfectly, so what we recommend is recording some practice videos first. After that, you can grab your phone camera and talk about something as simple as how your day went or how you are feeling that day.
After a few times, talking to the camera will become natural to you, and that’s how you will be able to share your thoughts and experiences with the people who follow you.
Time to edit!
The last step to success in TikTok is learning how to edit your videos, but you don’t have to worry because the app already has a video editor that you can use, and it has all the features you need for your videos.
But if you like to record your videos outside the app, a few apps can help you put everything together. Our favorite is CapCut because you can easily use it directly from your phone, and it has many tools to make your videos stand out. And the second that you can use is Canva; this is a fan favorite. Canva started as a design tool, and not too long ago, it began to include video options.
There are many other apps to choose from; you just have to find the one that’s right for you to create the types of videos you have in your mind. So remember to find some inspiration and start making some fantastic videos yourself!
At Dr. Rissy’s Writing and Marketing, we have TikTok services, and the best part is that we go beyond putting your video together and creating amazing visuals. We also make sure to create a hashtag strategy that will make your video seen across the platform, and we can also connect you with other creators on the field! You can hire us today by sending us an email or scheduling a call with our CEO, who is a TikTok expert herself!