There are different types of copywriting, and writing for social media is not the same as writing for a blog or printed publication. When it comes to social media, being concise is the key to grabbing your audience’s attention.
According to Sprout Social, “Globally, over 3.6 billion people use social media, and the number is only projected to increase to 4.41 billion in 2025.” So how do you make all these users focus on your brand?
When it comes to social media, direct your communication to your targeted audience. Make sure that all the content that you create and post to your social media account is directed to people who are interested in you and your product or service.
We also want to remind you that different social media platforms serve their own purposes; for example, Facebook is used to build a community and offer your product in the marketplace, meaning that this platform can be used as a catalog and as a community builder. On the other hand, Instagram is used to connect with your audience on a different level. There you can teach them about what you do, offer tips, etc.
The purpose of Instagram is to connect the audience to the person behind the brand. After they are interested in you, they will become interested in the product or service you are using. Keep in mind that this is a lifestyle platform. The users want to connect with people on a day-to-day basis.
Now that we know that some social media platforms are different, it is time to create the content you will be publishing and sharing across your accounts.
These four elements shouldn’t be missing in your social media captions
Here at Dr. Rissy’s Writing & Marketing, we like to break our copies into four sections; each one serves a purpose for copywriting. It would not be best to skip any of these sections so your content is attractive to your audience. Reminder, this doesn’t mean that your copy should be lengthy; there are engaging copies that follow all of these guidelines and only have two sentences. Know who your message is directed to and make sure that you use the right words to engage them.
The first element that your social media copy should have is a catchphrase. The catchphrase is the first sentence that everyone reads, and it determines if the person continues reading or not.
Keep in mind to go straight to the point, and make sure to grab their attention. A good catchphrase goes hand in hand with a good design; combining these two will give you incredible results.
Users tend to spend an average of one second per post, so make sure that seconds count and make them interested enough to click on your profile to know more about your brand.
The rest of the copy should be consistent with your brand’s voice. And here is when this question comes to mind. Do brands have voices? Of course, they do! So your brand copy should have a style that fits your tone and makes the audience engage with your content.
Here are two of the most prominent examples: Sex & The City and Gossip Girl. These are two branded series with a unique voice. Even when you are not watching the TV show or reading an article about it, the shows’ voices come to mind.
In which tone do you want to talk to your audience? Do you want to be fun, seductive, playful, intelligent? Make sure to understand the qualities of your product and service and translate them to your brand voice.
Call To Action
The Call To Action (CTA) is something that should always be in your copy because it determines the action that your audience is going to take after they read your post.
Usually, the CTA goes at the end of your copy; some good CTA examples involve the community making them know that their opinion is heard and essential for your brand. Besides writing something like “Click on the link in our bio” or “DM to contact us,” you can try something like “Comment your favorite ice cream, and we’ll make it our discount choice this weekend.”
The last example shows how you involve your community in your decision-making process. As a result, they will feel involved and ready to gel engaged with your brand.
Hashtags should be included at the end of your copy. As you might know, they work as search terms that users can use to find your brand. According to Hootsuite: “A hashtag is a word or phrase preceded by the pound symbol.
On social media, it serves as an indication (for users and algorithms) that a piece of content relates to a specific topic or belongs to a category.”
Some websites can help you choose the right hashtags for your brand. At Dr. Rissy’s Writing & Marketing, we recommend not use the same hashtags in every publication. Instead, it is good to change them and mix them up every once in a while to appear in the search results.
Some people recommend using an average of 20 hashtags per publication, but that is up to you. Some brands get results by using only 5 to 10 hashtags. It is all about experimenting and finding out what’s good for you.
Here at Dr. Rissy’s Writing and Marketing, we have social media services that can take your brand to the next level. We are proud to say that our team counts on copywriting experts that know what’s good for you and your company. So get in touch with us, and let’s build an impressive social media profile together!