When it comes to creating marketing campaigns, certain people are hesitant to use Youtube. This is because they don’t understand precisely what the platform is capable of – which is no small task to accomplish.
Every company should have a mixed marketing strategy; in other words, a set of actions or tactics that will be used to promote the company brand or a specific product in the market. However, we are living in a world that is filled with video content. Over 1.3 billion people use Youtube in some capacity, and 300 hours of video is uploaded to the platform every minute of every day. Therefore, Youtube should definitely be a part of this marketing mix if you are looking to promote a product or even your own business.
YouTube is a free to use service that acts as a great space for teens and young adults to discover things they like. Since its inception in late 2005, YouTube has become the go-to center for watching music videos, comedy shows, how-to guides, recipes, lifehacks, and more. Teens in particular use the video-sharing service to follow their favourite vloggers (video blogger), as well as subscribe to other YouTubers and celebrities they are interested in.
Whether you decide to advertise your product through Youtube ads, through the creation of your own videos, or through sending PR packages to content creators, it is important to know that this platform will definitely have a massive impact on your outreach. The only issue is that you have to know where your audience is.
Youtube can do big things for your brand, provided it addresses certain goals. This platform is great for capturing brand loyalty, simply because Youtube videos feel personal to the audience. You can also do lead generation, thanks to the add-in options that you can include in the videos (such as directing your viewers to a link).
There are two other big goals that you can reach through Youtube as well! As the company establishes a closer connection with their audience, members of that audience will understand who you are and what your brand stands for clearly. Building your brand and make sales becomes very easy once you include a call to action in your videos; however, don’t do it too often because it is easy for viewers to be overwhelmed by them.
Youtube is no longer just a video search platform. It has become a networking platform that will give you engagement and effective results. If you need to find people or brands to interact with, why not get on board?