We all have heard about social media influencers, but what do they do exactly? These are individuals who have the power of affecting the decisions of others because of their authority, knowledge, position, or relationship with their audience.
Each social media influencer works within a particular niche, and they develop a unique way of engaging with their audience. However, it is important to remember that influencers are not marketing tools – what they do is use their assets to collaborate with brands and help them reach their objectives.
The job of influencers in social media is to make regular posts about the topic they are experts on. You can find and interact with influencers if you want another perspective on the subjects they know about! These include: lifestyle, beauty, gaming, content creators, and even more!
Now that you know what a social media influencer is, you might be asking yourself: How can I reach them to collaborate with my brand?
Thousands of social media influencers are out there; the hard part is choosing the right one for your business.
When people think of influencers, the ones who have the greatest following are usually the most enticing. But just because they have a massive following does not mean that they are a good fit for your startup.
The effectiveness of a social media influencer does not revolve around how many people follow them. As previously mentioned, social media influencers have a unique way of creating their message. If their message does not appeal to your audience, then you will not get the results that you want and all your efforts will be wasted.
To name an example: If you are a toy brand, you probably shouldn’t approach beauty vloggers who have millions of followers. It is likely that their followers would not be interested in those kinds of products. It would be better for you to find social media influencers who will share the experience of playing with your toys, such as “mommy bloggers”.
Even if you find the right kind of social media influencer to contact, you still ought to make sure that their following is comparable to that of your business. What do we mean by that?
If someone is already working with bigger brands, they’re going to do a cost-benefit analysis with a smaller brand and decide that it’s not in their best interest to feature anything from that smaller brand. Try to contact those influencers in the future once you’ve grown to a point where it makes sense for them to invest their time and energy into discussing your brand.
Having an influencer is a good marketing strategy, as they’re the ones who can get people talking. Give it a try and let me know if it worked for you, I would like to hear more about your experience!