fbpx

Dr. Rissy’s Blog

Tips, tricks, and the latest marketing news.

Content Marketing
morissaschwartz

HAS SOCIAL MEDIA CHANGED THE WAY WE COMMUNICATE?

If you think about it, social media has changed the way we communicate. Why? Because we have to find a way to get our audience’s attention and, depending on where you post your content and the way that you present it, you will get different results. When you go to

Read More »
Social Media Marketing
morissaschwartz

INFLUENCER MARKETING TRENDS FOR 2021

The year is ending, and only one thing is certain: influencer marketing is here to stay. I heard many experts predict that this type of marketing wouldn’t last long – well, they were wrong. Influencer marketing is one of the most powerful techniques that you can use, if you aim

Read More »
Social Media Marketing
morissaschwartz

THE BASICS FOR SOCIAL MEDIA MANAGERS

If we could give one piece of advice to new social media managers, it’s this: do your research and always keep studying new trends. As social media managers, you have to always be at the top of your game. When you start working in the new and exciting world of

Read More »
Social Media Marketing
morissaschwartz

KEEPING TRACK OF YOUR KPIS ON SOCIAL MEDIA

Whenever you create your social media pages, you need to know how they are performing in different aspects.  That’s how Key Performance Indicators were born – to tell you how you are doing and what you can improve. If you haven’t heard about KPIs before, they are a measurable value

Read More »
Social Media Marketing
morissaschwartz

SHOULD I ADVERTISE ON SOCIAL MEDIA?

Advertising is one of the most successful techniques in social media nowadays, but its success depends on one thing: targeting. Social media advertising basically allows you to directly target the audience that is right for your business. With this technique, you can target brand new customers or returning ones. According

Read More »
Social Media Marketing
morissaschwartz

THE IMPORTANCE OF SOCIAL MEDIA ACCESSIBILITY

Prevalence of Social Media and Disability Social Media usage has become increasingly popular, with approximately 79% of Americans using at least one social media platform in 20191. Platforms such as YouTube and Facebook are the most used platforms while Twitter, Instagram, Pinterest, and Snapchat are slowly increasing in popularity. While

Read More »
Social Media Marketing
morissaschwartz

ARE YOU LOOKING FOR A CONTENT CREATOR FOR YOUR SOCIAL MEDIA?

At Dr. Rissy’s Writing and Marketing, we know how hard it can be to develop the right kind of content for your social media profiles. You need to make in-depth research about your audience, and understand what they want to read or see. Finding the right content creator for your

Read More »
Social Media Marketing
morissaschwartz

GREAT PLATFORMS FOR YOUR BUSINESS

When it comes to social media platforms to promote your business we bet that the first two that come to your mind are Facebook and Instagram. After all, those are two of the most popular platforms all over the world, but should you stick to those two? Facebook and Instagram

Read More »
Social Media Marketing
morissaschwartz

IS THERE AN ETHICAL SOCIAL MEDIA SITE?

We want to make something clear, there aren’t ethical or unethical social media sites. There are ethical or unethical people, and when you bump into one of these you start thinking that it is the social media site’s fault, but the truth is that it isn’t. It’s  important to remember

Read More »
Social Media Marketing
morissaschwartz

DO YOU KNOW ABOUT SENSITIVE MARKETING?

There are situations in which your marketing strategy demands that you express sensitivity. Especially when we’re going through turbulent times, it’s important to connect to your audience on an emotional level.  Sensitive Marketing, also known as Emotional Marketing, refers to marketing and advertising efforts that primarily use emotion to make

Read More »
Need an expert marketer or writer? Contact us today!